Identitet žena u hrvatskim ženskim časopisima devedesetih godina

undergraduate thesis

• Title (english): Women's identity in the nineties Croatian women's magazines
• Author: Elena Vračarić
• Mentor: Jelena Jurišić (mentor)
• Mentor: Nina Ožegović (mentor)
• Committee member: Jelena Jurišić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2019-07-09, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Ovaj završni rad govori o konstrukciji ženskog identiteta u hrvatskim ženskim časopisima 1990-ih godina. Teorijski dio rada čini objašnjenje pojma identiteta te uloge medija u stvaranju ženskog identiteta. Objašnjava se i pojam ženskog novinarstva, te se ono stavlja u kontekst 1990- ih godina u Hrvatskoj. Kroz kratki povijesni pregled hrvatskog ženskog novinarstva, spominju se neki od najpoznatijih ženskih časopisa u Hrvatskoj do 2000- ih godina. Pregled konstrukcije identiteta u radu je temeljen na časopisima Gloria i hrvatski Cosmopolitan koji su počeli izlaziti u devedesetima prošlog stoljeća. S obzirom na to da su mediji dominantan, ako ne i najutjecajniji, proizvođač i prenositelj značenja, a time i ideologija, društvenih vrijednosti i ishodišta za konstrukciju identiteta, konstruirani ženski identitet u tim časopisima temeljio se na stereotipiziranju ženskog lika. Mediji su stvorili lik žene, supruge, domaćice čija je svrha bila ta da bude aktivni potrošač proizvoda koje joj časopisi nude. Upravo zbog toga, ženski identitet u medijima vezujemo za stereotipe s obzirom na to da jedina konstrukcija ženskog identiteta upravo ona stereotipizirana.

Abstract (english)

This final paper deals with the construction of female identity in Croatian women's magazines in the 1990s. The theoretical part of the paper explains the notion of identity and the role of the media in the creation of female identity. Paper also explains the concept of female journalism, and puts in the context of the 1990s in Croatia. Some of the most famous women's magazines in Croatia are also mentioned through a brief historical review of Croatian women's journalism. An overview of the identity construction in the paper is based on the Gloria and Croatian Cosmopolitan journals that were created in the nineties. Given that the media are dominant, if not the most influential producer and the transmitter of meaning, ideology, social values and are the origin of the identity construction, the constructed female identity in these magazines was based on the stereotyping of a woman's character. The media created a character of woman, wife, housewife whose purpose was to be an active consumer of the products magazines offer her.

• Keywords: žensko novinarstvo; identitet; stereotipi; Cosmopolitan; Gloria
• Keywords (english): female journalism; identity; stereotypes; Cosmopolitan; Gloria
• Language: croatian
• URN:NBN: urn:nbn:hr:111:383330
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-01-24 13:10:58