Komunikacija nevladinih neprofitnih udruga - studija slučaja

master's thesis

• Title: Komunikacija nevladinih neprofitnih udruga - studija slučaja : Udruga Franak
• Title (english): Communication of non profit NGO'S - case study: association Franak
• Author: Ivana Marinčić
• Mentor: Jelena Jurišić (mentor)
• Mentor: Žanina Žigo (mentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Duje Bonacci (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2016-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Civilno društvo čini treću sferu društva, uz privatnu i javnu, u kojoj se pojedinci mogu slobodno povezivati i propitivati rješenja određenih društvenih problema. Cilj većine organizacija civilnog društva je ostvarenje misije i dugoročna održivost. Kako bi organizacija osigurala autonomiju i sredstva za rad mora uspostaviti i održavati odnose koji su joj za to nužni. Odnosi s javnošću posjeduju potrebne strategije i taktike kojima organizacije civilnog društva mogu izgraditi potporu za svoje projekte, stvoriti odgovarajući ugled i vidljivost u javnosti. Rad se bavi odnosima s javnošću u organizacijama civilnog društva. Također, rad istražuje komunikaciju Udruge Franak, kroz proučavanje kako organizacija koristi određene tehnike i alate odnosa s javnošću. Kroz prikaz definicija, modela, strategija i taktika odnosa s javnošću u neprofitnim organizacijama i na konkretnom primjeru, želimo ukazati na značaj i ulogu odnosa s javnošću u organizacijama civilnog društva.

Abstract (english)

Civil society, is the third sphere of society, in which individuals are free to associate and to question the solutions to certain social problems. The goal of the majority of civil society organizations is to achieve its mission, as well as long-term sustainability. In order to ensure the autonomy of the organization and proper funding, organizations have to establish and maintain necessary relations. Public relations hold strategies and tactics that can assist non-profit organisations in creating reputation and visibility in public. This paper examines public relations in civil society organizations. Also, the paper explores how FRANC – Association for Consumer protection of users of financial services is using public relations tactics and tools. The paper will give an overview of public relations definitions, models, strategies and tactics in non-profit organizations. The goal of the paper is to highlight the importance and role of public relations in civil society organizations.

• Keywords: civilno društvo; organizacije civilnog društva; odnosi s javnošću; Udruga Franak
• Keywords (english): civil sector; non-profit organizations; public relations; FRANC Association
• Language: croatian
• URN:NBN: urn:nbn:hr:111:271703
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-04 09:19:16