Globalizacija ukusa: utjecaj globalizacije na izbor

master's thesis

• Title (english): The Globalization of Taste: the Influence of Gloalization on Choice
• Author: Filip Kos
• Mentor: Mladen Puškarić (mentor)
• Committee member: Vanja Šimičević (predsjednik povjerenstva)
• Committee member: Andreja Sršen (član povjerenstva)
• Committee member: Mladen Puškarić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Sociology); Zagreb
• Defense date and country: 2017-06-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology

Abstract

Ovaj rad bavi se posljedicama koje su globalizacijski procesi imali na svijet, posebice nakon Drugog svjetskog rata. Nastoji prikazati kako su globalizacija i globalizam kao ideologija globalizacije oblikovali brojne sfere društva. Analizira kako se globalizacija manifestira, prvenstveno u kulturi, preko ukusa i izbora kao izraza kulture. Kroz rad se traže poveznice između globalizacije, ukusa i izbora putem opipljivih primjera. Ti primjeri su prehrana i kulinarstvo, ali i ekološke posljedice koje se javljaju u okolišu kao rezultat globalizacije i djelovanja multinacionalnih kompanija. U sintezi globalizacije, ukusa i izbora, rad se teorijski poziva na autore koji su se bavili fenomenima modernog društva, poput Ulricha Becka te Pierrea Bourdieua, kao najutjecajnijeg autora u objašnjavanju ukusa.

Abstract (english)

This paper focuses on the consequences that globalization processes had on the world, especially after the Second World War. It tries to show how globalization and globalism, as the ideology of globalization, shaped many fields of the society. It analyses how the globalization is manifested, primarily in culture, using taste and choice as culture's expressions. Connections between globalization, taste and choice are made through out the paper using tangible examples. Those examples are diet and cuisine, but also ecological consequences that are a result of globalization and actions of multinational corporations. While synthesising globalizaton, taste and choice, the paper theoretically relies on the work of authors that dealt with the phenomenons of the modern society, such as Ulrich Beck and Pierre Bourdieu as the most influential author in defining taste.

• Keywords: globalizacija; ukus; izbor; globalna kultura; indiviudalizacija; tjeskoba
• Keywords (english): globalization; taste; choice; global culture; individualization; anxiety
• Language: croatian
• URN:NBN: urn:nbn:hr:111:471776
• Study programme: Title: Department of Sociology; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-10-19 13:49:25