Odnos izloženosti medijima i zadovoljstva izgledom

master's thesis

• Title (english): The relationship between media exposure and apperarance satisfaction
• Author: Ana Matušan
• Mentor: Renata Glavak Tkalić (mentor)
• Committee member: Toni Babarović (predsjednik povjerenstva)
• Committee member: Eva Anđela Delale (član povjerenstva)
• Committee member: Renata Glavak Tkalić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Psychology); Zagreb
• Defense date and country: 2017-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Psychology

Abstract

Predodžba tijela je subjektivna reprezentacija vlastitog tjelesnog izgleda s naglaskom na emocijama i stavovima o vlastitom tijelu, o cjelokupnom izgledu, njegovim specifičnim dijelovima, tjelesnim funkcijama, seksualnosti i ostalom što utječe na konačno zadovoljstvo vlastitim izgledom. Cilj ovog istraživanja bio je ispitati odnos između izloženosti suvremenim medijima i zadovoljstva izgledom kod studenata i učenika srednjih škola obzirom na spol i dob. U istraživanju je sudjelovalo 406 sudionika oba spola (65% ženskih), u dobi od 15 do 36 godina (prosječne dobi 21 godinu). Kao mjera medijske izloženosti korištena je Skala sociokulturalnih stavova o izgledu i njene podskale Informacije, Pritisci, Generalna internalizacija i Internalizacija sportskog ideala (Thompson, Van den Berg, Roehrig, Guarda i Heinberg, 2004), a kao mjere zadovoljstva izgledom su korištene Skala zadovoljstva fizičkim izgledom (Mendelson, Mendelson i White, 2001) i Ljestvica procjene crteža ljudske figure (Thompson i Gray, 1995). Istraživanje je provedeno on-line. Rezultati su pokazali veće nezadovoljstvo izgledom kod mlađih sudionika i žena te veću podložnost medijskom utjecaju mlađih sudionika. Razlika po spolu pokazala se statistički značajnom samo kod nekih mjera medijske izloženosti, a to su skala Pritisci na kojoj više rezultate postižu žene i skala Internalizacija sportskog ideala na kojoj više rezultate postižu muškarci. Utvrđena je negativna povezanost medijske izloženosti i zadovoljstva izgledom. Najveći doprinos objašnjenju varijance zadovoljstva izgledom, nakon kontrole sociodemografskih varijabli, imale su varijable pritisci, generalna internalizacija i informacije. Sudionici koji osjećaju veći pritisak od strane medija, oni koji imaju snažnije usađen ideal mršavosti u svoj sustav vrijednosti i oni koji informacijama iz medija daju veću vrijednost u stvaranju osobne slike o idealima ljepote i privlačnosti u prosjeku su manje zadovoljni izgledom.

Abstract (english)

Body image is a subjective representation of one's own physical appearance with emphasis on emotions and views on one's own body; the complete appearance, its specific parts, bodily functions, sexuality and everything else that affects the final level of satisfaction with one's own appearance. The aim of this study was to examine the relationship between the exposure to contemporary media and the satisfaction with one's appearance among college and high-school students with regards to gender and age. There were 406 participants in the sample, both males and females (65% female), aged between 15 to 36 years (average age 21 years). As a measure of media exposure, subscales Information, Perceived Pressure, Internalization-General and Internalization-Athlete of The Sociocultural Attitudes Toward Appearance Scale (Thompson, Van den Berg, Roehrig, Guarda i Heinberg, 2004) were used, and as measures of satisfaction with physical appearance The Body-Esteem Scale for Adolescents and Adults (Mendelson, Mendelson i White, 2001) and the Contour Drawing Rating Scale (Thompson i Gray, 1995). Data was collected online. The results showed greater appearance dissatisfaction among younger participants and among women and greater media exposure among younger participants. Gender differences in media exposure have been found in Perceives Pressure subscale where women tend to get higher scores and in Internalization Athlete subscale where men tend to get higher scores. Results showed that there was a negative correlation between media exposure and appearance satisfaction. It was found that, after controlling for socio-demographic characteristics, variables perceived pressure, internalization-general and information had the largest contribution to the explanation of appearance satisfaction. Participants who perceive greater media pressure, those who have stronger internalization of the thin ideal and those who give greater value to media information when creating personal beauty ideals tend to have lower appearance satisfaction.

• Keywords: predodžba tijela; medijska izloženost; zadovoljstvo izgledom; spol
• Keywords (english): body image; media exposure; satisfaction with appearance; gender
• Language: croatian
• URN:NBN: urn:nbn:hr:111:318020
• Study programme: Title: Department of Psychology; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-10-25 09:54:46