Analiza odnosa s javnošću Švicarske Konfederacije - Studija slučaja: analiza diplomatskih i konzularnih predstavništava Švicarske Konfederacije u Republici Hrvatskoj

master's thesis

• Title (english): Public Relations Analysis of the Swiss Confederation: Case Study - Diplomatic and Consular Offices of the Swiss Confederation in Croatia
• Author: Francika Prgomet
• Mentor: Danijel Labaš (mentor)
• Committee member: Danijel Labaš
• Committee member: Duje Bonacci
• Committee member: Vine Mihaljević
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2014-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Rad se bavi razvojem diplomacije kroz povijest te proučavanjem diplomatskih odnosa Švicarske Konfederacije i Republike Hrvatske s aspekta odnosa s javnošću. Također, rad istražuje kakvu ulogu odnosi s javnošću imaju u kreiranju imiđa Švicarske Konfederacije i odgovara li imiđ koji Konfederacija uživa u očima hrvatske, njezinom imiđu u očima one svjetske javnosti ili postoje određene razlike. Na poseban se način proučava djelovanje diplomatskih i konzularnih predstavništva Švicarske Konfederacije u Republici Hrvatskoj, kao i korištenje alata i tehnika odnosa s javnošću od strane istih predstavništva. Rad pruža pregled komunikacijske strategije Švicarske Konfederacije ističući posebno čimbenike koji se odnose na Hrvatsku. Uz to,autorica daje kratko viđenje na mogući "izgled" diplomacije u budućnosti, naglašavajući kojim bi područjima takva diplomacija trebala posvetiti više pozornosti.

Abstract (english)

This graduate thesis deals with the development of diplomacy throughout history. It explains the diplomatic relations between the Republic of Croatia and Swiss Confederation through the public relations sector. The work also explores the role of public relations in creating an image of the Swiss Confederation. It is important to examine how the Croatian public perceive the Swiss and then compare results with the results that we got from studies that were dealing with Swiss image in the world. It is important to understand how diplomatic and consular offices work, and how they utilize tools of public relations in their everyday work. It also gives an overview of the communication strategy of the Swiss Confederation and how diplomacy might look in the future in order to improve their image throughout the world.

• Keywords: Švicarska Konfederacija; Republika Hrvatska; diplomacija; odnosi s javnošću; imidţ zemlje
• Keywords (english): Swiss Confederation; Republic of Croatia; diplomacy; public relations; country image
• Language: croatian
• URN:NBN: urn:nbn:hr:111:631640
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2015-10-23 10:04:29