Navike korištenja mobilnih uređaja Generacije Y

master's thesis

• Title (english): Habits of Using of Mobile Phones in Generation Y
• Author: Tena Abičić
• Mentor: Ivan Burić (mentor)
• Committee member: Jelena Jurišić (predsjednik povjerenstva)
• Committee member: Nada Zgrabljić Rotar (član povjerenstva)
• Committee member: Ivan Burić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2018-07-04, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Pametni mobilni uređaj, to jest ​smartphone ​ , danas predstavlja glavni alat za komunikaciju, organizaciju, informiranje i zabavu mladih, što se posebno odnosi na pripadnike generacije Y koji su odrastali paralelno s napretkom i rastom popularnosti mobilnih uređaja i interneta. Empirijsko istraživanje kvalitativnom metodom dubinskog intervjua na uzorku od 9 pripadnikageneracije Y istražuje navike korištenja mobilnih uređaja, te stavove korisnika o utjecaju mobilnih uređaja na vlastiti život i današnje društvo. Istraživanje ujedno pokušava istražiti probleme vezane uz korištenje mobilnih uređaja prema stavovima sudionika istraživanja, te ponuditi moguća rješenja, što pomoću prijedloga sudionika istraživanja, što prema interpretaciji istraživačice u skladu s hermeneutičkom teorijom kvalitativnog mišljenja. Istraživanje je provedeno tijekom siječnja i veljače 2018. godine na uzorku tipičnih slučajeva pripadnika generacije Y. Dodatne činjenice o fenomenu istraživanja ponuđene su pomoću postojećih istraživanja raznih autora spomenutih u ovom radu.

Abstract (english)

Smart mobile phone, or smartphone, is considered a maintoolforcommunication,organization, informing and entertainment of the youth today, which is especially true for members of generation Y that grew up parallel to progress and rise of popularity of mobile phones and the Internet. Empirical research by qualitative method of in-depth interview on a sample of 9 members of generation Y inquiries habits of smartphone use, as well as users attitudes towards influence smartphones have on their own lives and today's society. Research is also trying to inquire problems related to smartphone use according to participants attitudes and suggest possible solutions, being that from a participants suggestions or a researchers interpretation consistent with hermeneutictheoryofqualitativethinking.ResearchisconductedduringJanuary and February 2018 on a reference specimen of members of generation Y. More facts about researched phenomenon are offered through existing researches of variousauthorsmentionedin this work.

• Keywords: mobilni uređaj; ​smartphone ​; generacija Y; navike; stavovi; kvalitativno istraživanje; dubinski intervju
• Keywords (english): mobile phone; smartphone; generation Y; habits; attitudes; qualitative research; in-depth interview
• Language: croatian
• URN:NBN: urn:nbn:hr:111:912275
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-09-05 12:44:58