Suvremena metodologija istraživanja internetskog javnog foruma

master's thesis

• Title (english): Contemporary Methodology for Internet Forum Research
• Author: Mirna Pibernik
• Mentor: Ivan Burić (mentor)
• Committee member: Jelena Jurišić (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Ivan Burić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2019-07-09, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Ovaj diplomski rad sistematizira suvremene interdisciplinarne metodološke pristupe istraživanju internetskih društvenih platformi s naglaskom na internetske javne forume. Objedinjen je pregled kvantitativne i kvalitativne metodologije za istraživanje Web 2.0 društvenih platformi te su mapirani metodološki i etički izazovi svojstveni za istraživanja virtualnih zajednica na internetu. Kao primjer je uzeta platforma Reddit čiji razvoj i funkcioniranje ovaj rad analizira iz socioekonomske i tehnološke perspektive. Reddit je internetska platforma za društveno agregiranje vijesti, rangiranje web sadržaja i raspravu, ujedno 19. najposjećenija web stranica na svijetu s preko 330 milijuna mjesečno aktivnih korisnika. Specifičan dizajn i funkcionalnost ove platforme omogućuju stvaranje jedinstvenih virtualnih zajednica koje potencijalno predstavljaju vrijedan predmet istraživanja za suvremene znanstvenike iz brojnih znanstvenih disciplina.

Abstract (english)

This master's thesis systematizes contemporary interdisciplinary methodological approaches to internet social platform research with an emphasis on internet public forums. Quantitative and qualitative methodologies for Web 2.0 social platform research are aggregated along with methodological and ethical challenges commonly associated with virtual community research. The dissertation takes internet platform Reddit as an example, and analyzes its development and operation from socioeconomic and technological perspectives. Reddit is a social news aggregation, web content rating and discussion platform. With over 330 million monthly active users, it is currently the 19th most visited website in the world. Reddit's unique design and functionality enable the formation of particular virtual communities which can potentially serve as valuable research objects and sites for contemporary researchers from many scientific fields and disciplines.

• Keywords: metodologija istraživanja; istraživanje interneta; internetski forum; Reddit; kvantitativne metode; kvalitativne metode; računalna društvena znanost; virtualna etnografija; netnografija
• Keywords (english): research methodology; internet research; internet forum; Reddit; qualitative methods; quantitative methods; Computational Social Science; virtual ethnography; netnography
• Language: croatian
• URN:NBN: urn:nbn:hr:111:182321
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-01-29 08:58:12