Korištenje uvredljivih hashtagova među mladima na društvenim mrežama

master's thesis

• Title (english): Using Offensive Hashtags Among Young People on Social Networks
• Author: Antonija Vučetić
• Mentor: Lana Ciboci (mentor)
• Committee member: Danijel Labaš (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Lana Ciboci (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2020-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U današnje vrijeme sve veći broj djece i mladih koristi medije pa tako i društvene mreže
pri čemu su tzv. hashtagovi postali neizostavan dio njihove komunikacije. Prvotna
namjena hashtagova dobila je novu funkciju: okupljaju ljude zainteresirane za istu temu.
Iako je hashtag imao pozitivnu konotaciju, s vremenom je poprimio i negativni oblik
što može dovesti do zlostavljanja na internetu. Elektroničko nasilje može se
najjednostavnije definirati kao namjeran čin agresije ili namjerna djela koja čine štetu
drugoj osobi, a koja se odvijaju putem novih medija. Neki autori uključuju i element
ponavljanja u svoju definiciju elektroničkog nasilja, dok drugi naglašavaju da takva vrsta
nasilja uključuje otvorenu agresiju ili direktan sukob. Objavljivanjem sadržaja na
društvenim mrežama, mladi mogu nehotice objaviti i informacije o svojim seksualnim
navikama. Iako takve informacije, ili čak fotografije, mogu biti poslane u privatnoj
poruci, one često budu korištene u svrhu činjenja elektroničkog nasilja. Žrtva nasilja,
najčešće osoba ženskog spola, u tom slučaju bude etiketirana kao „kurva“ ili „drolja“.
Analizom sadržaja nastojat će se utvrditi vrste, količina i načini korištenja uvredljivih
hashtagova kurva, drolja, drolje i slutshaming na Facebooku, Twitteru i Instagramu.
Ključne riječi: elektroničko nasilje, hashtag, kurva, slutshaming

Abstract (english)

Nowadays, an increasing number of children and young people use the media and social
networks. Hashtags have become an indispensable part of youth communication on social
networks. The original purpose of hashtags has been given a new function: they bring
together people interested in the same topic. Although the hashtag had a positive
connotation, over time it also took a negative form which can lead to online abuse.
Cyberbullying can be most simply defined as an intentional act of aggression or
intentional acts that harm another person, which take place through new media. Some
authors include an element of repetition in their definition of cyberbullying, while others
emphasize that this type of violence involves open aggression or direct conflict. By
posting content on social media, young people can inadvertently post information about
sexual habits. Although such information, or even photos, can be sent via private
messages, they are often used for the purpose of committing cyberbullying. Victims of
violence, most often female, are labeled as a "whore" or "slut". Using method of content
analysis, the author will try to determine the types, quantities and ways of using offensive
hashtags whore, slut, sluts and slutshaming on Facebook, Twitter and Instagram.

• Keywords: elektroničko nasilje; hashtag; kurva; slutshaming
• Keywords (english): cyberbullying; hashtag; whore; slutshaming
• Language: croatian
• URN:NBN: urn:nbn:hr:111:045873
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-11-03 13:54:26