Konstrukcija dominantnog medijskog okvira teme šumskih požara

master's thesis

• Title (english): Construction of the dominant media frame around the topic of forest fires
• Author: Doroteja Krivić -Tomić
• Mentor: Jelena Jurišić (mentor)
• Committee member: Tomislav Janović (predsjednik povjerenstva)
• Committee member: Tamara Kunić (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2020-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Šumski požari smatraju se najrazornijom silom koju čovjek može upotrijebiti. Njihov
destruktivni učinak jednak je upotrebi nuklearnog oružja ili terorističkog napada. Pored toga,
osim što uzrokuju stanje elementarne nepogode, medijske objave o tom događaju nerijetko
potenciraju i političku krizu u državi. Stoga je važno istražiti fluktuaciju svih medijskih okvira
koje ovaj događaj stvara. U skladu s time, cilj ovog diplomskog rada bio je analizirati način
konstruiranja okvira, s obzirom na to da jedan od njih postaje dominantan i tako kontrolira
medijski prostor. Istraživanje je provedeno analizom sadržaja medijskih objava s temom
velikog šumskog požara u Splitu i okolici 2017. godine, u razdoblju od 17. – 30. srpnja. To je
bilo razdoblje trajanja medijskog hypea. Uzorak je obuhvatio online izdanja regionalnih
dnevnih novina (Slobodna Dalmacija i Novi list) te vijesti s tri lokalna internetska portala
(Dalmatinski portal, Dubrovački Dnevnik i Glas Gacke). Istraživanjem je utvrđeno kako je
definiranje megapožara određeno odnosom između opožarene površine i teritorija zemlje te
intenzitetom medijskog odjeka. Nadalje, rezultati su pokazali da će takav šumski požar u
Hrvatskoj izazvati efekt medijske proizvodnje straha, ali neće dovesti do izvanrednog stanja u
državi i smjene vladajuće političke strukture. Pored toga, uočeno je kako događaj prirodne
katastrofe stvara grupiranje političkih okvira u vijestima, koji tako kontroliraju medijski
prostor.

Abstract (english)

Forest fires are considered the most destructive force mankind can make use of. Their
destructive potential is equal to the devastation of a nuclear weapon or a terrorist attack. Aside
from causing a state of emergency, their media coverage often emphasizes a political crisis in
a country. Therefore, it is important to investigate the fluctuations of all media frames such an
event brings about. Accordingly, the goal of this Masters’ thesis is to analyze the way the
frames are constructed, since one of them inevitably becomes dominant in media. The
research was conducted by content analysis of media coverage of the large forest fire in Split
and the surrounding area in 2017, from July 17th to July 30th. The media hype was biggest in
that time period. The sample covered online editions of regional daily newspapers (Slobodna
Dalmacija and Novi List) and news from three local Web portals (Dalmatinski portal,
Dubrovački Dnevnik and Glas Gacke). The research concluded that defining the megafire
determines the relationship between the burned surface, state territory and media response.
Furthermore, the results showed that such a forest fire in Croatia will cause media
fearmongering but will not lead to a state of emergency or a shift in the ruling political
structure. Observation showed how a natural disaster creates groupings of political frames in
the news, which then control the air waves.
Key words: framing, forest fires, media, natural disaster

• Keywords: uokvirivanje; šumski požari; mediji; prirodna katastrofa
• Keywords (english): framing; forest fires; media; natural disaster
• Language: croatian
• URN:NBN: urn:nbn:hr:111:835687
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-11-09 12:58:05