Rodna ideologija u medijima. Analiza sadržaja portala "narod.hr" i "index.hr".

master's thesis

• Title (english): Gender ideology in media. portal content analysis of "narod.hr" i "index.hr"
• Author: Marijana Šalić
• Mentor: Danijel Labaš (mentor)
• Mentor: Ana Volarić-Mršić (sumentor)
• Committee member: Lana Ciboci (predsjednik povjerenstva)
• Committee member: Ana Volarić-Mršić (član povjerenstva)
• Committee member: Danijel Labaš (član povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Davor Trbušić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2020-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U ovome diplomskom radu posebna je pozornost posvećena temi rodne ideologije koja polazi
od opravdanosti razlikovanja spola i roda, ali i potrebe da čovjek sam bira kojeg je roda. U svrhu
diplomskog rada provedena je analiza sadržaja portala index.hr i narod.hr. Cilj ovog rada je
utvrditi jesu li su navedeni mediji u svojim prilozima o rodnoj ideologiji pristrani, istražiti u
kojoj mjeri oba medija podliježu senzacionalizmu, utvrditi izvore informacija u izvještavanju te
koji od ova dva medija ima brojčano više priloga o ovoj tematici. Na temelju provedenog
istraživanja donesen je zaključak o pretežno negativnoj konotaciji priloga o rodnoj ideologiji u
konzervativno orijentiranom mediju narod.hr.

Abstract (english)

In this thesis, special attention is paid to the topic of gender ideology which starts from the
justification of the distinction between sex and gender, but also the need for a person to choose
the gender freely.
An analysis of the content of the portals „index.hr“ and „narod.hr“ was conducted for the
purpose of the thesis.
The aim of this thesis is to determine whether these media are biased in their articles regarding
gender ideology, to investigate the extent to which both media are subject to sensationalism, to
determine both the sources of information used in reporting and which of these two media has
numerically more articles on this topic.
Based on the conducted research, a conclusion was reached on the predominantly negative
connotation of the articles on gender ideology in the conservatively oriented portal „narod.hr“.

• Keywords: rodna ideologija; spol; rod; analiza sadržaja; narod.hr; index.hr; Istanbulska konvencija
• Keywords (english): gender ideology; sex; gender; content analysis; narod.hr; index.hr; Istanbul Convention
• Language: croatian
• URN:NBN: urn:nbn:hr:111:215186
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-11-12 11:36:21