Vidljivost i percepcija feminističkih pokreta na društvenim mrežama kod studentske populacije

master's thesis

• Title (english): Visibility and perception of feminist movements on social network sites among student population
• Author: Anja Vragović Smolić
• Mentor: Lana Ciboci (mentor)
• Committee member: Danijel Labaš (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Lana Ciboci (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2021-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U psihologiji percpecija se definira kao psihološki proces kojim se zahvaća i upoznaje
objektivna realnost, a nastaje djelovanjem fizikalnih procesa iz okoline. Feminizam se
danas percipira kao ekstremistički pokret što je rezultat negativnih konotacija koje se
protežu još od drugog feminističkog vala. U ovome radu istražuje se vidljivost i
percepcija feminističkih pokreta na društvenim mrežama kod studentske populacije. U
istraživanju je sudjelovalo 114 ispitanika u dobi od 18 do 26 godina s različitih fakulteta
Sveučilišta u Zagrebu. Istraživanje je pokazalo kako su ispitanicima teme poput
jednakosti, ravnopravnosti i diskriminacije važne te se više od pedeset i dva posto
ispitanika deklarira kako feministi. Gotovi svi ispitanici posjeduju profil na društvenim
mrežama te ih polovica prati objave na društvenim mrežama koje objavljuju teme vezane
uz feminizam. Dio ispitanika korisnike na društvenim mrežama koji objavljuju teme
vezane uz feminizam doživljavaju kao informativne, realne, hrabre i poticajne osobe koje
informiraju o temama o kojima se ne priča i koje predlažu promijene u društvu. Drugi dio
ispitanika ih vidi kao negativne, ekstremne i agresivne pojedince koji rijetko donose
konstruktivna rješenja. Za feminističke pokrete na društvenim mrežama poput MeToo,
NotOkay, HeForSheTimesUp čulo je preko sedamdeset i šest posto ispitanika i to
uglavnom putem društvenih mreža, a manje putem javnih osoba ili medija.

Abstract (english)

In psychology perception is defined as a psychological process by which objective reality
is captured and known and it is created by the action of physical processes from the
environment. Today feminism is perceived as an extremist movement which is the result
of negative connotations that extend from the second wave feminism. This paper explores
the visibility and perception of feminist movements on social media in the student
population. The study involved 114 examinees aged 18 to 26 from various faculties of
the University of Zagreb. The survey showed that topics such as equality and
discrimination are important to examinees and more than fifty two percent of them
described themselves as feminists. Almost all examinees have a profile on social media
and half of them follow posts that cover topics related to feminism. The other half of
examinees do not follow that type of posts. Users on social media who publish posts with
topics related to feminism are seen by some examinees as informative, realistic,
courageous and stimulating people who inform public about topics that are not talked
about and advocate changes in society. The other part of the examinees see them as
negative, extreme and aggressive individuals who rarely make constructive solutions.
Over seventy six percent of examinees have heard of feminist movements such as
MeToo, NotOkay, HeForShe, TimesUp through social media and less through
celebrities or the media.

• Keywords: feminizam; društvene mreže; feministički pokreti; studenti
• Keywords (english): feminism; social media; feminist movements; students
• Language: croatian
• URN:NBN: urn:nbn:hr:111:001069
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-07-19 10:05:14