Medijski prikaz iseljavanja iz Republike Hrvatske i njegov utjecaj na stavove publike

master's thesis

• Title (english): Media Coverage of Emigration from Croatia and its Influence on Public Attitudes
• Author: Anamarija Ćorić
• Mentor: Danijel Labaš (mentor)
• Mentor: Dražen Maleš (sumentor)
• Committee member: Lana Ciboci Perša (predsjednik povjerenstva)
• Committee member: Davor Trbušić (član povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2021-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Središnja tema ovog rada je medijski prikaz iseljavanja iz Republike Hrvatske te utjecaj medija
na stavove publike o iseljavanju, a sastoji se od teorijskog i istraživačkog dijela. U teorijskom
je dijelu prikazano kako mediji utječu na publiku i javno mnijenje oslanjajući se na teorije
agenda settinga te framinga. Objašnjeno je kako mediji mogu zlouporabiti svoj položaj u
društvu i manipulirati javnim mnijenjem, a predstavljena su i moguća rješenja za suzbijanje ove
pojave. Isto tako, prikazani su i objašnjeni trendovi iseljavanja iz Republike Hrvatske koji su
zatim uspoređeni s europskim trendovima migracija, a potom su predstavljena dosadašnja
istraživanja o medijima i iseljavanju. Provedena analiza nam je pokazala kako je u hrvatskom
medijskom prostoru iseljavanje relativno česta tema koja se uglavnom prikazuje unutar
negativnog okvira „demografske katastrofe“ Hrvatske ili naglašavanja privlačnih faktora drugih
zemalja. Pritom je malo pažnje posvećeno tome da se informira stanovništvo zbog čega dolazi
do predodžbe kako je fenomen iseljavanja iz Hrvatske izoliran slučaj. Istraživački je dio rada
ispitivao stavove publike o iseljavanju i medijskom izvještavanju o iseljavanju, a njime su
testirane tri hipoteze od kojih su dvije odbačene, a jedna je djelomično potvrđena. Istraživanje
se provodilo putem anketnog upitnika i njime je potvrđeno da mediji mogu utjecati na stavove
publike prikazujući život u Hrvatskoj izrazito negativno te promičući ideju kako je za budućnost
mladih najbolje da napuste Hrvatsku što je kod dijela publike izazvalo strah za vlastitu
budućnost i potaknulo na razmišljanje o odlasku iz Hrvatske.

Abstract (english)

The central topic of this paper is the media portrayal of emigration from the Republic of Croatia
and the influence of the media on the public's attitudes about emigration. It consists of a
theoretical and research part. The theoretical part shows how the media can influence the
audience and public opinion by relying on agenda setting and framing theories. It was explained
how the media could abuse their position in society and manipulate public opinion, and possible
solutions for combating this phenomenon were presented. Also, the emigration trends from the
Republic of Croatia are presented and explained, which are then compared with the European
trends of migration. Then the previous research on the media and emigration is presented. The
conducted analysis showed us that in the Croatian media space, emigration is a relatively
common topic that is mostly presented within the negative framework of Croatia's
"demographic catastrophe" or the emphasis on pull factors of other countries. At the same time,
little attention is paid to informing the population, which leads to the idea that the phenomenon
of emigration from Croatia is an isolated case. The research part of the paper examined the
audience's attitudes about emigration and media coverage of emigration. Three hypotheses were
tested, two of which were rejected, and one was partially confirmed. The research was
conducted through a survey questionnaire, and it demonstrated that the media can influence the
attitudes of the audience by portraying life in Croatia in a very negative way and promoting the
idea that young people should leave Croatia, which caused fear among a certain part of the
population and induced the idea of leaving Croatia.

• Keywords: iseljavanje; mediji; Europska unija; agenda setting; framing; medijska pismenost
• Keywords (english): emigration; media; European Union; agenda setting; framing; media literacy
• Language: croatian
• URN:NBN: urn:nbn:hr:111:244806
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-11 07:46:15