Neke odrednice poduzetničkih namjera kod studenata

master's thesis

• Title (english): Some determinants of students' entrepreneurial intentions
• Author: Marija Kožarić
• Mentor: Toni Babarović (mentor)
• Committee member: Iva Šverko (predsjednik povjerenstva)
• Committee member: Iva Černja Rajter (član povjerenstva)
• Committee member: Toni Babarović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2021-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Psychology

Abstract

Poduzetnicima se pripisuju brojni, a opet različiti atributi, a uz to poduzetništvo općenito ima
važnu gospodarsku i socijalnu ulogu zbog čega ne čudi interes za proučavanjem poduzetničkog
ponašanja i nastojanje da se objasni i predvidi kako i zašto netko postaje poduzetnik. Stoga je i
ovo istraživanje za cilj imalo utvrditi mogućnost predviđanja poduzetničkih namjera studenata
temeljem koncepata iz Ajzenove teorije planiranog ponašanja, poduzetništva u obitelji, radnih
vrijednosti te individualne poduzetničke orijentacije. Uzorak se sastojao od 320 studenata
različitih fakulteta u Hrvatskoj, između 18 i 32 godina, koji su ispunili online upitnik koji se
sastojao od sociodemografskih karakteristika, upitnika poduzetničkih namjera, upitnika radnih
vrijednosti te upitnika individualne poduzetničke orijentacije. Rezultati su pokazali da su
koncepti iz teorije planiranog ponašanja najbolji i jedini značajni prediktori poduzetničkih
namjera, uz graničnu značajnost još jednog prediktora – poduzetništva u obitelji. Odnosno,
radne vrijednosti i individualna poduzetnička orijentacija nisu objasnili dodatan postotak
varijance poduzetničkih namjera povrh spomenutih koncepata. Cjelokupan model je objasnio
75,3% varijance poduzetničkih namjera studenata. Dobiveni rezultati su donekle u skladu s
očekivanjima i u određenoj mjeri s postavljenim hipotezama. Usprkos ograničenjima
istraživanja, rezultati potvrđuju ispravnost modela temeljenog na teoriji planiranog ponašanja,
pružaju uvid u neke novije koncepte koji bi mogli doprinijeti shvaćanju poduzetničkih namjera
i posljedično poduzetničke aktivnosti, no svakako je potrebno uvažiti preporuke za buduća
istraživanja i pokušati fokus prebaciti na prijeko potrebna longitudinalna istraživanja u ovom
području.

Abstract (english)

Entrepreneurs are often described with a number of different attributes, and in addition,
entrepreneurship generally has an important economic and social role, which is why it is not
surprising that there is an interest in studying entrepreneurial behavior and that efforts are made
to explain and predict how and why someone decides to become an entrepreneur. The aim of
this study was to predict entrepreneurial intentions of students based on concepts from Ajzen's
theory of planned behavior, entrepreneurship in the family, work values and individual
entrepreneurial orientation. The sample consisted of 320 students from different faculties in
Croatia, aged between 18 and 32, who completed an online questionnaire consisting of
sociodemographic characteristics, the Entrepreneurial Intentions Questionnaire, the Work
Values Questionnaire and the Individual Entrepreneurial Orientation Questionnaire. The results
suggested that the concepts from the theory of planned behavior are the best and only significant
predictors of entrepreneurial intentions, with marginal significance of another predictor -
entrepreneurship in the family. In other words, work values and individual entrepreneurial
orientation did not explain the additional variance of entrepreneurial intentions on top of the
mentioned concepts. The overall model explained 75.3% of the variance of entrepreneurial
intentions of students. The results are somewhat in line with expectations and to a lesser extent
with the proposed hypotheses. Despite the limitations of the research, the results confirm that
the model based on the theory of planned behavior is sufficient to explain enterpreneurial
intentions, and they provide insights into some new concepts that could contribute to better
understanding of entrepreneurial intentions and consequently entrepreneurial activity.
However, it is necessary to take into account recommendations for future research in this field,
particulary for application of longitudinal research designs.

• Keywords: poduzetničke namjere; teorija planiranog ponašanja; radne vrijednosti; individualna poduzetnička orijentacija; poduzetništvo u obitelji
• Keywords (english): entrepreneurial intentions; theory of planned behavior; work values; individual entrepreneurial orientation; enterpreneurship in the family
• Language: croatian
• URN:NBN: urn:nbn:hr:111:160681
• Study programme: Title: Department of Psychology; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-12 06:35:08