Usporedba percepcije o utjecaju televizije i društvenih mreža na stvaranje kritičkog mišljenja javnosti

master's thesis

• Title (english): Comparison of Perception on the Impact of Television and Social Networks on Critical Public Opinion
• Author: Sara Šarić
• Mentor: Danijel Labaš (mentor)
• Committee member: Lana Ciboci Perša (predsjednik povjerenstva)
• Committee member: Davor Trbušić (član povjerenstva)
• Committee member: Danijel Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2021-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Glavna tema ovog rada odnosi se na istraživanje percepcije o utjecaju televizije i društvenih
mreža na stvaranje kritičkog mišljenja javnosti, a sastoji se od teorijskog i istraživačkog dijela.
U teorijskom dijelu rada pojašnjava se utjecaj medija, razvoj televizije kao masovnog medija i
društvenih mreža, pojam i važnost stvaranja kritičkog mišljenja te povjerenje u vjerodostojnost
informacija koje mediji prenose.
Zbog današnje brzine prijenosa i dostupnosti informacija, može se pretpostaviti značajan utjecaj
društvenih mreža na stvaranje javnog mnijenja i razvoj kritičkog mišljenja javnosti. U
istraživačkom dijelu rada cilj je bio istražiti percepciju utjecaja društvenih mreža i televizije na
kritičko mišljenje javnosti, zatim istražiti koliko javnost vjeruje informacijama koje prenose
televizija i društvene mreže te kako informacije dobivene putem televizije utječu na stvaranje
mišljenja o nekoj temi, odnosno problemu, u odnosu na informacije koje korisnik dobiva putem
objava na društvenim mrežama. Istraživanje je provedeno metodom online ankete, a skupinu
ispitanika činile su osobe starije od 18 godina. Istraživanje je pokazalo kako postoji percepcija
da društvene mreže imaju jak utjecaj na razvoj kritičkog mišljenja te da se više manipulira
informacijama preko društvenih mreža u odnosu na televiziju, iako postoji nepovjerenje u
vjerodostojnost informacija dobivenih iz oba medija. Također se može zaključiti da postoji
percepcija kako na stvaranje kritičkog mišljenja podjednak utjecaj imaju oba medija.

Abstract (english)

The main topic of this paper is the research of the perception on influence of television and
social networks on the development of critical public opinion. It consists of a theoretical and
research part.
The theoretical part explains the influence of the media, the development of television as a mass
media and social networks as a social form of media, the concept and importance of critical
thinking development and confidence in the credibility of information transmitted by the media.
Due to today's speed of transmission and availability of information, it can be assumed a
significant impact of social networks on the public opinion and the development of critical
public opinion. In the research part of the paper, the aim was to investigate the perception of
the impact of social networks and television on public critical thinking, then to investigate the
level of confidence in the information transmitted by the television and social networks and
how information transmitted by television affects the formation of opinions on a topic, in
regards to information that the user receives through the publications on social networks. The
research was proven by the method of an online survey and the set of respondents consists of
people older than 18 years. The research showed that there is a perception that social networks
have a strong influence on the development of critical thinking and that information is
manipulated more through social networks compared to television, although there is distrust in
the credibility of information obtained by both media. It can also be concluded that there is a
perception that both media have an equal influence on the creation of critical thinking.

• Keywords: mediji; televizija; društvene mreže; kritičko mišljenje; javnost
• Keywords (english): media; television; social networks; critical opinion; public
• Language: croatian
• URN:NBN: urn:nbn:hr:111:305258
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-11-08 12:43:22