| Abstract | Društvene mreže imaju veliki utjecaj na korisnike, a pojavom novih društvenih mreža
trendovi se mijenjaju te ta tematika postaje sve zanimljivijaza istraživanje. Instagram je
trenutno jedna od najpopularnijih društvenih mreža, posebice među mladima. Stoga je važno
ispitati utjecaj Instagrama na njegove korisnike. Na Instagramu važnu ulogu imaju
influenceri. To su osobe s većim brojem pratitelja, koje svojim objavama mogu utjecati na
njih. Instagram influenceri skloni su objavljivati nerealne fotografije sebe i svojega života.
Oni na fotografijama uvijek izgledaju lijepo i privlačno, stalno se zabavljaju i druže sa svojim
prijateljima te imaju novu odjeću, stvari, automobile i slično. Na taj način, stvaraju privid
savršenog života, za kojeg korisnici često nisu svjesni da u stvarnosti nije takav. Oni
postavljaju visoku ljesticu korisnicima, koji mogu pomisliti kako bi i njihov život trebao tako
izgledati, te se kao posljedica toga kod njih može stvoriti osjećaj nezadovoljstva vlastitim
izgledom i životom. Mladi ljudi su posebno ranjiva skupina, jer oni još nemaju izgrađeno
svoje ja, teže ralikuju lažno od stvarnog te su skloni pasti pod utjecaj drugih. Zbog toga su u
fokus ovog istraživanja stvaljeni upravo mladi, točnije srednjoškolci i studenti. Cilj ovoga
istraživanja je utvrditi percepciju utjecaja Instagram influencera na samopouzdanje
srednjoškolaca i studenata. Istraživanje je podijeljeno na tri glavna dijela pomoću kojeg se
utvrđivao utjecaj na samopouzdanje, a to su utjecaj na zadovoljstvo fizičkim izgledom,
društvenim životom i materijalnim stanjem. Podaci su se prikupljali pomoću online anketnog
upitnika. |
| Abstract (english) | Social networks have a great impact on users, and with new social networks, trends are
changing and this topic is becoming more interesting for research. Nowadays, Instagram is
one of the most popular social networks, especially among young people. Therefore, it is
important to examine the impact of Instagram on its users. Influencers play an important role
on Instagram. These are people with a large number of followers, who can make influence on
their followers. Instagram influencers tend to post unrealistic photos of themselves and their
lives. They always look beautiful and attractive, they are constantly having fun and hanging
out with their friends, and they have new clothes, things, cars in their posts. In this way, they
create the illusion of a perfect life and user are often unware that it is not reality. They set a
high scale for users, who may think that their life should look like that. As a result, users may
feel dissatisfied with their own appearance and life. Young people are a particularly
vulnerable group, because they have not yet built their selves, find it harder to distinguish
fake from the real, and tend to fall under the influence of others. Therefore, the focus of this
research are young people, more precisely, high school and university students. The aim of
this research is to determine the perception of the influence that Instagram influencers have
on the self-comfidence of high school and university students. The research was divided into
three main parts, which were used to determine the impact on self-confidence. These are;
satisfaction with physical appearance, social life and material condition. An online survey
questionnaire was used to collect the data. |
