Promjena komunikacije u radnom okruženju i zadovoljstvo komunikatora

master's thesis

• Title (english): Changes in communication in the work environment and communicator satisfaction
• Author: Marija Stažić
• Mentor: Danijel Labaš (mentor)
• Committee member: Vine Mihaljević (predsjednik povjerenstva)
• Committee member: Davor Trbušić (član povjerenstva)
• Committee member: Danijel Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2022-01-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Pojavom digitalizacije i novih medija, organizacije su implementirale online komunikaciju u
svoju svakodnevicu što je dovelo do brojnih novosti u komunikaciji zaposlenika na njihovom
radnom mjestu. Interpersonalna komunikacija omogućuje trenutnu povratnu spregu i
neverbalno komuniciranje što pridonosi aktivnom slušanju koje je izrazito važno za
zadovoljstvo zaposlenika. Online komunikacija nudi mogućnost vrlo brze izmjene informacija
i dostupnost kanalima informiranja u bilo koje doba i na bilo kojem mjestu što je došlo do
posebnog izražaja u pandemiji COVID-19. Cilj ovog rada je istražiti promjene i novosti koje
su u interpersonalnu komunikaciju i odnose u radnom okruženju donijeli novi mediji te
zadovoljstvo komunikatora novim načinom komuniciranja. Istraživanje je provedeno
metodom ankete na 210 ispitanika u radnom odnosu te je ponudilo zaključke kako zaposlenici
radije biraju interpersonalnu komunikaciju u radnom okruženju te ju smatraju dubljom.
Online komunikaciju rado koriste radi njezine brzine i dostupnosti, ali se slažu kako ona može
biti izvor nesporazuma. Novosti koje su novi mediji donijeli u komunikaciju u radnom
okruženju ne moraju biti u suprotnosti s interpersonalnom komunikacijom. Zato je za
zadovoljstvo zaposlenika važno razumjeti te promjene, nove medije i zadanosti online
komunikacije te uvježbavati vještine interpersonalne komunikacije kako bi cjelokupna
komunikacija u organizaciji bila što kvalitetnija i svrhovitija.

Abstract (english)

With the advent of digitalization and new media, organizations have implemented online
communication in their daily lives, which has led to numerous innovations in employee
communication in their workplace. Interpersonal communication enables instant feedback and
non-verbal communication which contributes to active listening which is extremely important
for employee satisfaction. Online communication offers the possibility of very fast change of
information and availability of information channels at any time and in any place, which came
to the fore in the COVID-19 pandemic. The aim of this paper is to explore the changes and
innovations brought by new media in interpersonal communication and relationships in the
work environment, and the satisfaction of communicators with a new way of communicating.
The research was conducted using a survey method of 210 respondents in the employment
relationship and offered conclusions on how employees choose interpersonal communication
in the work environment and consider it the deepest. They like to use online communication
for its speed and availability, but agree that it can be a source of misunderstanding. The
novelities that new media has brought to communication in the work environment does not
have to contradict interpersonal communication. That is why it is important for employee
satisfaction to understand these changes, new media and the default of online communication,
and to practice interpersonal communication skills so that the entire communication in the
organization is as high quality and purposeful as possible.

• Keywords: interpersonalna komunikacija; online komunikacija; zadovoljstvo zaposlenika; novi mediji; aktivno slušanje; računalno posredovana komunikacija; organizacija
• Keywords (english): interpersonal communication; online communication; employee satisfaction; new media; active listening; computer-mediated communication (CMC); organization
• Language: croatian
• URN:NBN: urn:nbn:hr:111:778486
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-02-22 14:02:02