Ritualna društvena funkcija konzumacije kave u Hrvatskoj

undergraduate thesis

• Title (english): Ritual social function of coffee consuption in Croatia
• Author: Rita Ratković
• Mentor: Marica Marinović Golubić (mentor)
• Mentor: Ivan Perkov (sumentor)
• Committee member: Marica Marinović Golubić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2021-09-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology

Abstract

U mnogim interdisciplinarnim društvenim znanostima spominje se fenomen ritualizacije pića i
značaj konzumacije kave u društvenim okolnostima. Iz toga proizlazi da kava kao vrsta
nealkoholnog pića predstavlja jedan od mehanizama koji uvjetuje socijalnu interakciju. Cilj ovog
rada je objasniti ritualnu društvenu funkciju konzumacije kave te prikazati ulogu kave u hrvatskom
društvu. Koliko su važni rituali pića za društvenost i interakciju pokazuje činjenica da ljudi odlaze
na kavu kako bi se družili, razgovarali ili uspostavljali poslovne dogovore. U tim slučajevima,
veliku ulogu će imati kafići kao odgovarajuća urbana mjesta za susret. Dakle, kafići i kavane
predstavljaju prostore gdje se ostvaruje društvenost. Osim fenomena grupnog ispijanja kave, rituali
povezani s konzumacijom kave pojavljuju se i kod individualnog korištenja kave. U Hrvatskoj
većina potrošača preferira piti kavu u kafićima što stvara percepciju o hrvatskom društvu kao
društvu kavopija. Konzumacija kave također predstavlja jedan od izraza kulturnog identiteta
pojedinca ili zajednice, a to je posljedica duge tradicije te povijesti kave i kavana.

Abstract (english)

Many interdisciplinary social sciences discuss the phenomenon of beverage ritualization and the
importance of coffee consumption in social circumstances. Following that, coffee as a type of nonalcoholic beverage is one of the mechanisms that conditions social interaction. The aim of this
paper is to explain the ritual social function of coffee consumption and to present the role of coffee
in Croatian society. How important drinking rituals are for sociability and interaction is shown by
the fact that people go for coffee to socialize, talk, or make business arrangements. In this case,
coffee shops as a suitable urban meeting places will play a significant role. Thus, coffee shops and
coffeehouses represent spaces where sociability is achieved. In addition to the phenomenon of
coffee drinking in groups, rituals associated with coffee consumption also occur in individual
coffee use. In Croatia, most consumers prefer to drink coffee in coffee shops, which creates a
perception of Croatian society as a society of coffee drinkers. Coffee consumption is also one of
the expressions of the cultural identity of an individual or community, and it is a consequence of a
long tradition and history of coffee and coffeehouses.

• Keywords: kava; rituali; ritualizacija pića; kafići; kavane; konzumacija kave; interpersonalna komunikacija; hrvatski potrošači
• Keywords (english): interpersonal communication; Croatian consumers
• Language: croatian
• URN:NBN: urn:nbn:hr:111:515987
• Study programme: Title: Department of Sociology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-02-28 08:23:34