Oblici medijske manipulacije - Studija slučaja: referendum o ulasku Republike Hrvatske u Europsku Uniju

master's thesis

• Title (english): Media manipulation - Case Study: referendum on croatian accession to the European Union
• Author: Martina Jukić
• Mentor: Danijel Labaš (mentor)
• Committee member: Vine Mihaljević
• Committee member: Lana Ciboci
• Committee member: Danijel Labaš
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2015-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Rad se temelji na dva glavna dijela, teorijskom i istraživačkom dijelu. Teorijski dio uključuje objašnjenje općenite uloge medija i količinu utjecaja koji mediji mogu imati na pojedinca. U ovom dijelu predstavljene su i tehnike kojima se mediji koriste u manipulaciji. Osim tehnika, rad obuhvaća i objašnjenja političke uloge i uloge odnosa s javnošću u medijskoj manipulaciji. Teorijski dio zaključen je poglavljem o etičkim smjernicama koje mogu pomoći u sprječavanju odnosno ograničavanju medijske manipulacije. Drugi dio rada odnosi se na istraživanje, a obuhvaća analizu sadržaja tri najčitanija dnevna lista u Hrvatskoj: Jutarnjeg lista, Večernjeg lista i 24 sata. Analizom je obuhvaćeno 18 izdanja svakog lista u vrijeme trajanja referenduma o ulasku Republike Hrvatske u Europsku Uniju.

Abstract (english)

This thesis is based on research and theory as the two main parts of the paper. The theoretical part includes an explanation of the general role of media and the power of influence that media can have on an individual. This section also presents techniques that are used in media manipulation as well as the role of politics and public relations in media manipulation. The theoretical part is concluded with a chapter on ethical guidelines that can help in the prevention or restriction of media manipulation. The second part of the paper is based on research and includes a content analysis of the three most widely read daily newspapers in Croatia: Jutarnji list, Večernji list and 24 sata. The analysis included 18 issues of each newspaper during the campaign for referendum on Croatian accession to the European Union.

• Keywords: mediji; medijska manipulacija; referendum; Europska Unija; javno mnijenje
• Keywords (english): media; media manipulation; referendum; European Union; public opinion
• Language: croatian
• URN:NBN: urn:nbn:hr:111:917428
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2015-10-29 07:31:24