Odnos osobina ličnosti, motivacija i nošenje s teškim životnim situacijama u odnosu na gledanje live strimova na Twitchu

master's thesis

• Title (english): Relationship between personality traits, motivation and watching Twitch during diffiult times
• Author: Nikola Ljubić
• Mentor: Goran Milas (mentor)
• Mentor: Lea Andreis (sumentor)
• Committee member: Zrinka Greblo Jurakić (predsjednik povjerenstva)
• Committee member: Vanja Kopilaš (član povjerenstva)
• Committee member: Goran Milas (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Psychology); Zagreb
• Defense date and country: 2023-09-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Psychology

Abstract

Cilj ovog istraživanja bio je ispitati odnos između emocionalnih komponenti gledanja Twitch streamova u koje spadaju parasocijalne veze, emocionalni angažman, željna identifikacija i bihevioralna odanost, osobine ličnosti i motivacije za gledanjem Twitcha. U online istraživanju je sudjelovalo 325 sudionika (M dobi= 29,87, SD dobi=7,15) diljem cijelog svijeta koji gledaju Twitch live streamove bar jedan sat tjedno na engleskom jeziku od kojih je 129 (39.7%) muškog roda, 156 (48%) ženskog roda te se njih 40 (12.3%) identificira kao ne-binarne osobe. Za operacionalizaciju konstrukata korišten je Upitnik parasocijalnih odnosa, emocionalnog angažmana, željne identifikacije i bihevioralne odanosti (engl. Parasocial relationships, emotional engagement, wishful identification and behavioral loyalty), Korištenje Twitcha za vrijeme teških životnih trenutaka (engl. Questionnaire on Twitch use during difficult times, De Wit i sur. 2020), te Upitnik ličnosti IPIP-20 - skraćene verzije markera Velepetorog modela ličnosti (Andreis, Jureta i Mlačić, 2021). Poveznica na upitnik podijeljena je u nekoliko Facebook grupa, Discord servera koje okupljaju gledatelje i Twitch streamere te u nekolicini Twitch streamova. Analizom dobivenih rezultata utvrđeno je da su paraoscijalne veze pozitivno povezane sa savjesnošću, emocionalni angažman pozitivno korelira sa savjesnošću i intelektom. Nadalje, željna identifikacija pokazuje negativnu povezanost s emocionalnom stabilnošću i negativnu povezanost s ugodnosti, dok bihevioralna odanost negativno korelira s ugodnošću. Od svih ispitanih osobina ličnosti, jedino savjesnost i intelekt pozitivno koreliraju s motivacijom za gledanjem Twitcha. Također je utvrđena pozitivna povezanost između emocionalnih komponenti gledanja Twitch streamova i motivacije za gledanjem Twitcha. Korištenim setom prediktora može se objasniti oko 32% ukupne varijance motivacije za gledanjem Twitcha. Emocionalne komponente parasocijalne veze, emocionalni angažman i željna identifikacija su značajni prediktori, dok bihevioralna odanost i sve osobine ličnosti nisu. Rezultati istraživanja služe kao preteča koja će stavljati u odnos osobine ličnosti, emocionalne komponente gledanja Twitch streamova i motivacije za gledanjem Twitcha. Ovo je također i prvo istraživanje ove tematike koje uključuje i hrvatsku populaciju.

Abstract (english)

This research aimed to examine the relationships between the emotional components of watching Twitch streams, which include parasocial relationships, emotional engagement, wishful identification and behavioral loyalty, personality traits, and motivations for watching Twitch. This online study included 325 participants (M age= 29,87, SD age= 7,15) from all over the world who watch Twitch live streams at least one hour a week in English. 129 (39.7%) participants identify as male, 156 (48%) identify as female and 40 (12.3%) of them identify as non-binary. For the operationalization of the constructs the following measures were used; the Questionnaire on Parasocial relationships, emotional engagement, wishful identification and behavioral loyalty, Questionnaire on Twitch use during difficult times and the IPIP-20 Personality Questionnaire - shortened versions of the markers of the Big Five Personality Model (Andreis, Jureta i Mlačić, 2021). The link to the questionnaire was shared in several Facebook groups, Discord servers that gather viewers and Twitch streamers, and in several Twitch streams. Analyzed results show that parasocial relationships have a positive correlation with conscientiousness, emotional engagement positively correlates with conscientiousness and intellect, wishful identification shows a negative correlation with emotional stability and a negative correlation with agreeableness. It was found that out of all personality traits, only conscientiousness and intellect positively correlate with motivation to watch Twitch. A positive correlation was also found between all emotional components of watching Twitch streams and the motivation to watch Twitch. The used set of predictors can explain approximately 32% of the total variance of motivation for watching Twitch. The emotional components parasocial relationships, emotional engagement and wishful identification are significant predictors, while behavioral loyalty and all personality traits are not. The results of this research are a forerunner for future reasearch that will analyze the relationship between presonality traits, emotional components of watching Twitch streams and motivation for watching Twitch. This is also the first research of this thematic that incluides the croatian population.

• Keywords: Twitch; Motivacija; Osobine Ličnosti; Emocionalne komoponente; Nošenje s teškim životnim situacijama; Parasocijalni odnosi
• Keywords (english): Twitch; Motivation; Personality traits; Emotional components; Dealing with difficult life situations; Parasocial relationships
• Language: croatian
• URN:NBN: urn:nbn:hr:111:561867
• Study programme: Title: Department of Psychology; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-20 13:13:02