Anglizmi u hrvatskom jeziku u recentnom medijskom izražavanju iz područja mode i ljepote

master's thesis

• Title (english): Angslims in Croatian language in recent media expression of fashion and beauty domain
• Author: Martina Kasalo
• Mentor: Ivana Kresnik (mentor)
• Committee member: Davor Piskač (predsjednik povjerenstva)
• Committee member: Matijas Baković (član povjerenstva)
• Committee member: Ivana Kresnik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Croatology); Zagreb
• Defense date and country: 2023-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Croatian Studies

Abstract

U ovom se radu analiziraju anglizmi u hrvatskom jeziku u recentnom medijskom
izražavanju iz područja mode i ljepote. Teorijska cjelina rada posvećena je temeljnim pojmovima
u vezi s jezičnim posuđivanjem, vrstama posuđenica, jezičnim purizmom, definiranjem anglizama
i obilježjima jezika medija. Pobliže se objašnjava ortografska, fonološka, morfološka te značenjska
prilagodba anglizama u hrvatskom jeziku. Istraživačka cjelina rada odnosi se na zastupljenost i
analizu prikupljenih anglizama u hrvatskim modnim časopisima Elle, Ljepota i Zdravlje i Gloria
Glam, te hrvatskim modnim portalima Fashion.hr, Journal.hr i Cromoda. Cilj je ovoga rada
provjeriti koliko su anglizmi zastupljeni u medijima i govoru, koji su razlozi njihove uporabe, jesu
li anglizmi na bilo koji način prilagođeni hrvatskomu jeziku i postoje li domaći ekvivalenti tih
riječi.

Abstract (english)

This paper will analyze Anglisms in Croatian language in recent media expression of
fashion and beauty domain. The first, theoretical part of the paper will be devoted to the basic
concepts related to linguistic borrowing, types of loanwords, linguistic purism, defining
Anglicisms and characteristics of the language of media. Ortographic, phonological,
morphological and semantic adaptation to Anglicisms in Croatian will be explained. The study
refers to the representation and analysis of anglicisms collected in Croatian fashion magazines
Elle, Ljepota i Zdravlje and Gloria Glam and Croatian fashion portals Fashion.hr, Journal.hr and
Cromoda. The purpose of this paper is to check how much Anglicisms are represented in the media
and speech, what are the reasons for their use, have these Anglicisms in any way adapted to the
Croatian language and are there domestic equivalents of these words.

• Keywords: anglizmi; posuđenice; prilagođenice; jezik medija; jezik mode
• Keywords (english): anglicisms; loans; adaptations; media language; the language of fashion
• Language: croatian
• URN:NBN: urn:nbn:hr:111:125361
• Study programme: Title: Department of Croatology; specializations in: scientific, teaching; Course: scientific; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra kroatologije (magistar/magistra kroatologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-20 13:31:52