Utjecaj medijskog izvještavanja o videoigrama na javno mnijenje i razumijevanje industrije igara

master's thesis

• Title (english): The Impact of Media Coverage of Video Games on Public Opinion and Understanding of the Gaming Industry
• Author: Petra Raškaj
• Mentor: Tanja Grmuša (mentor)
• Committee member: Lana Ciboci Perša (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Tanja Grmuša (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2023-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Cilj istraživanja ovog rada je proučiti medijsko izvještavanje o video igrama te kako ono utječe na javno mnijenje i razumijevanje industrije igara. Rad je podijeljen na teorijski i istraživački dio. U teorijskom dijelu upoznajemo različite aspekte videoigra, dijelove njihovog razvoja, stanje industrije igara u Hrvatskoj i svijetu, te upotrebe tehnologije videoigara u poboljšanju poslovanja. Također, u teorijskom dijelu nastoje se utvrditi trendovi koji prevladavaju u medijskom izvještavanju o videoigrama i iznijeti pregled istraživanja koje se vežu uz samu industriju igara i njezine proizvode. Istraživački dio se sastoji od dva dijela. Prvi dio je istraživanje je provedeno korištenjem kvalitativne analize sadržaja gdje su se analizirali novinarski članci na temu video igara i industrije igara iz stranih online portala kao što su Kotaku i IGN, iz domaćih medija (HCL i BUG), te domaćih novinskih portala zbog posebnih gaming rubrika (Večernji List, Kultura – Igre, 24 sata, Sci/tech- Gaming). Drugi dio posvećen je kvantitativnoj analizi koja je provedena uz pomoć online ankete. Upitnik je proveden među studentima Sveučilišta u Zagrebu periodu od tri mjeseca (ožujak − lipanj). Anketom su se izmjerili njihovi dojmovi, njihova upoznatost s gaming industrijom, izloženost medijskom sadržaju vezanom uz industriju igara, odluke o kupnji i stavovi o društvenim i političkim agendama u videoigrama.

Abstract (english)

The aim of this paper's research is to study media coverage of video games and how it affects public opinion and understanding of the game industry. The paper is divided into a theoretical and a research part. In the theoretical part, we learn about different aspects of video games, parts of their development, the state of the game industry in Croatia and the world, and the use of video game technology in improving business. Also, in the theoretical part, they try to determine the trends that prevail in media coverage of video games and present an overview of research related to the game industry itself and its products. The research part consists of two parts. The first part of the research was conducted using qualitative content analysis, where journalistic articles on the subject of video games and the game industry were analyzed from foreign online portals such as Kotaku and IGN, from domestic media (HCL and BUG), and domestic newspaper portals due to special gaming column (Večernji List, Culture - Games, 24 hours, Sci/tech-Gaming). The second part is devoted to quantitative analysis, which was carried out with the help of an online survey. The questionnaire was conducted among students of the University of Zagreb for a period of three months (March - June). The survey measured their impressions, their familiarity with the gaming industry, exposure to media content related to the gaming industry, purchase decisions and attitudes about social and political agendas in video games.

• Keywords: industrija igara; videoigre; gaming; medijsko izvještavanje.
• Keywords (english): game industry; video games; gamng; media reporting.
• Language: croatian
• URN:NBN: urn:nbn:hr:111:540379
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-21 08:10:27