Izvještavanje dnevnih novina u predizbornoj kampanji 2009. godine

master's thesis

• Title (english): newspaper Coverage of the 2009 Election Campaign
• Author: Marijana Lebo
• Mentor: Ivan Burić (mentor)
• Committee member: Jelena Jurišić
• Committee member: Nada Zgrabljić Rotar
• Committee member: Ivan Burić
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2015-05-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Primarna zadaca masovnih medija je informirati javnost o dogaajima u njenoj bližoj i daljoj
okolini. Ti dogaaji mogu biti iz razlicitih podrucja – kulture, sporta, gospodarstva i dr., ali
najcešce slušamo/gledamo/citamo vijesti iz politickog podrucja jer su u politicke procese
ukljuceni i u njima participiraju svi graani. Najpoznatiji takav politicki proces su izbori. U
izbornom vremenu u medijima možemo prepoznati izraziti angažman novinara u prenošenju
politickih tema. Te teme trebale bi poslužiti biracima kao smjernice u opredjeljenju za
najkorisniji program i kandidata predstavljenog u izbornoj kampanji. Ipak, treba biti oprezan
jer postavlja se pitanje u kojoj je mjeri pojedini program ili kandidat vjerodostojno prikazan.
Istraživanje izbornog izvještavanja najcitanijih dnevnih novina uoci prvog kruga
predsjednickih izbora 2009. godine pokazuje nam da su mediji otvoreno „navijali“ za SDPova
kandidata Ivu Josipovica, istovremeno dajuci veliku pozornost bivšem SDP-ovcu Milanu
Bandicu. Zanimljivo je da su upravo njih dvojica dobila najviše glasova biraca i ušla u drugi
krug predsjednickih izbora. Ne možemo sa stopostotnom sigurnošcu tvrditi da je to zasluga
medija, ali isto tako ne smijemo osporavati utjecaj medija na birace jer novinske informacije o
nekom dogaaju, bez obzira na namjere autora, djeluju na ljude i oblikuju njihov odnos prema
politickom realitetu. To djelovanje na konzumente medijskih sadržaja ostvaruje se tehnikama
manipulacije kao što su: konstrukcija politickog spektakla, pakiranje politike, agenda setting,
pseudo dogaaj i prikriveno oglašavanje.

Abstract (english)

The main task of the mass media is to inform general public about the events in its local or
global surroundings. The events may come from different areas – culture, sports, economy,
etc., but the most frequent news that we are exposed to through listening, watching TV or
reading come from politics because political processes concern everyone and every citizen
can participate in them.
The most interesting political event are the elections. In the period prior to the elections there
is a noticeable interest of journalists in addressing political issues. Based on the issues that are
being addressed the electorate should be able to get all the necessary guidelines in choosing
the most useful programme and the most suitable candidates who are taking part in the
campaign. However, these information should be taken with caution, and an individual should
always question the authenticity of the way in which certain programme or candidate are
presented. The research conducted after 2009 Presidential Elections shows that the most
influential daily newspapers favoured Social Democratic party and their candidate Ivo
Josipovic, while at the same time extensively reporting on the activities of former Social
Democratic Candidate Milan Bandic. It is certainly interesting to notice that these candidates
got the biggest number of votes and took part in the run off.
There is no indisputable proof that the results depended solely on the media. However we
must not dispute influence of the media on the electorate, because the information people
receive through the newspapers, about a certain event, regardless of the author's original
intention, influence people's opinion and define their view of political reality. The influence
on the consumers of media content is achieved through manipulation techniques such as
creating political events, political packaging, agenda setting, pseudo-events and hidden
advertising.

• Keywords: mediji; predsjednicki izbori; kandidati; biraci; medijski utjecaj
• Keywords (english): media; Presidential Elections; candidates; voters; media influence
• Language: croatian
• URN:NBN: urn:nbn:hr:111:421166
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2015-10-29 11:02:51