Odgojno-obrazovne vrijednosti u časopisu za mlade OK!

master's thesis

• Title (english): Educational values in the youth magazine OK!
• Author: Antonela Bukovac
• Mentor: Ivana Greguric (mentor)
• Mentor: Petra Begović (sumentor)
• Committee member: Tanja Grmuša (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Ivana Greguric (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2024-03-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Cilj ovog istraživanja je analizirati koje se odgojno-obrazovne vrijednosti predstavljaju i nude
mladima u savjetodavnim rubrikama časopisa za mlade OK!. Na temelju toga cilja, a prije
provedbe samoga istraživanja, postavljene su četiri hipoteze. Kvantitativnom i kvalitativnom
analizom sadržaja obuhvaćeno je 12 brojeva časopisa OK! koji su izlazili od travnja 2022. (broj
363) do ožujka 2023. godine (broj 374). Analizirano je 45 priloga koji su se nalazili u
savjetodavnim rubrikama toga časopisa. Za potrebe ovog istraživanja izrađena je vlastita
analitička matrica prema kojoj je provedena analiza. Istraživanje je pokazalo mnogo pozitivnih
strana u medijskom izvještavanju časopisa za mlade OK!, ali i onih negativnih na koje treba
upozoriti radi dobrobiti mladih. Promicale su se sljedeće vrijednosti: samopouzdanje, zdravlje,
ljubav, prijateljstvo, poštovanje, odgovornost, znanje, tjelesna aktivnost, obitelj, solidarnost i
ekologija. Većina analiziranih priloga nudila je barem jednu od tih vrijednosti, dok je veći broj
priloga istovremeno poticao mlade na nekoliko od njih. Isto tako, većina priloga iz
savjetodavnih rubrika imala je izraženu odgojno-obrazovnu funkciju. Istraživanje je pokazalo
da niti jedan prilog nije imao naveden izvor informacija. Također, utvrdilo se kako je više od
polovice priloga bilo opremljeno senzacionalističkim naslovima. Iako je prikaz osoba na
grafičkoj opremi u većini slučajeva odgovarao dobi čitatelja časopisa, sve su te fotografije
prikazivale nerealnu sliku tinejdžera. Zaključno, ne možemo se pouzdati da ćemo u medijima
uvijek pronaći kvalitetne sadržaje, ali možemo raditi na usavršavanju vještina medijske
pismenosti.

Abstract (english)

The goal of the research is to analyze which educational values are presented and offered to
young people in the advisory sections of the OK! youth magazine. Based on this objective and
before the implementation of the research itself, four hypotheses were set. Quantitative and
qualitative content analysis is included in 12 issues of OK! magazine, which were published
from April 2022 (number 363) to March 2023 (number 374). 45 articles that were in the
advisory sections of the magazine were analyzed. For the purposes of this research, a separate
analytical matrix was created according to which the analysis was performed. The research
revealed many positive aspects of the media coverage of the OK! youth magazine, but also
highlighted negative aspects that should be cautioned against for the well-being of young
people. The following values were promoted: self-confidence, health, love, friendship, respect,
responsibility, knowledge, physical activity, family, solidarity, and ecology. Most of the
analyzed articles offered at least one of these values, while a larger number of articles
simultaneously encouraged young people to embrace several of them. In the same way, most of
the contributions from the advisory sections had a pronounced educational aspect. The research
showed that not a single article had a specified source of information. Also, it was determined
that more than half of the articles had sensationalist titles. Although the depiction of people in
the graphic content mostly corresponded to the age of the magazine's readers, all these
photographs presented an unrealistic image of teenagers. In conclusion, we cannot always trust
that we will find quality content in the media, but we can work on enhancing our media literacy
skills.

• Keywords: odgojno-obrazovne vrijednosti; mladi; časopis OK!; savjeti; mediji
• Keywords (english): educational values; youth; OK! magazine; advice; media
• Language: croatian
• URN:NBN: urn:nbn:hr:111:626104
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-03-06 11:08:05