Potrošnja kao determinanta uspostave interakcijskih ritualnih lanaca kod studenata Sveučilišta u Zagrebu

master's thesis

• Title (english): Consumption as a determinant of the establishment of interactional ritual chains among students of the University of Zagreb
• Author: Mirna Vuletić
• Mentor: Erik Brezovec (mentor)
• Committee member: Nikša Dubreta (predsjednik povjerenstva)
• Committee member: Ivan Balabanić (član povjerenstva)
• Committee member: Erik Brezovec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Sociology); Zagreb
• Defense date and country: 2024-06-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology

Abstract

Rad istražuje povezanost potrošačkih navika, socioekonomskih odrednica i društvenog života
studenata Sveučilišta u Zagrebu. U teorijskom dijelu su analizirani koncepti potrošačkog
društva i ponašanja potrošača, uz naglasak na teoriju R. Collinsa o interakcijskim ritualnim
lancima. Potrošnja, kao svakodnevna aktivnost, postaje društveni proces, oblikujući interakcije
i emocionalne energije među studentima. Društveno okruženje potiče potrošačko ponašanje u
smjeru veće potrošnje, ali i podrazumijeva interakciju s drugima. Nadalje, u empirijskom dijelu
istraživanja, uzorak predstavljaju studenti različitih studijskih programa Sveučilišta u Zagrebu.
Mjerni instrument korišten u istraživanju je anketni upitnik sastavljen od pitanja o
socioekonomskom statusu, potrošačkim navikama i društvenim aktivnostima studenata
Sveučilišta u Zagrebu. Podaci su prikupljeni online, postavljanjem upitnika na društvene mreže
poput Facebooka i Instagrama. Sudjelovanje je bilo anonimno i dobrovoljno, a prikupljeni
podaci su analizirani kvantitativnim metodama. Istraživanje je provedeno tijekom ožujka i
travnja 2024. godine, a rezultati su pokazali statistički značajnu povezanost socioekonomskih
odrednica, potrošačkih navika i društvenog života studenata Sveučilišta u Zagrebu. Prema
rezultatima, studenti Sveučilišta u Zagrebu prilagođavaju svoje potrošačke navike financijskim
aktivnostima, često koristeći studentske popuste te postavljajući prioritete u potrošnji. Isto tako,
društvene aktivnosti su povezane s potrošačkim navikama studenata Sveučilišta u Zagrebu, a
jedna od popularnijih je odlazak u kafiće. Shodno istraživanju, potrošnja igra ključnu ulogu u
stvaranju i održavanju interakcijskih ritualnih lanaca, doprinoseći društvenoj solidarnosti i
koheziji.

Abstract (english)

The master's thesis deals with connection between consumer habits, socioeconomic
determinants and the social life of students at the University of Zagreb. In the theoretical part,
the concepts of consumer society and consumer behavior are analyzed with an emphasis on R.
Collins' theory of interactional ritual chains. Consumption, as a daily activity, becomes a social
process, shaping interactions and emotional energies among students. The social environment
encourages consumer behavior in the direction of higher consumption, but also implies
interaction with others. Furthermore, in the empirical part of the research, the sample is
represented by students of various study programs at the University of Zagreb. The measuring
instrument used in the research is a questionnaire consisting of questions about the
socioeconomic status, consumption habits and social activities of the students of the University
of Zagreb. The data was collected online, by posting questionnaires on social networks such as
Facebook and Instagram. Participation was anonymous and voluntary, and the collected data
were analyzed using quantitative methods. The research was conducted during March and April
2024, and the results showed a statistically significant connection between socioeconomic
determinants, consumer habits and the social life of students at the University of Zagreb.
According to the results, students adapt their spending habits to financial activities, often using
student discounts and setting spending priorities. Likewise, social activities are related to the
spending habits of students, and one of the more popular ones is going to cafes. According to
research, consumption plays a key role in creating and maintaining interactive ritual chains,
contributing to social solidarity and cohesion.

• Keywords: potrošnja; potrošačke navike; socioekonomski status; interakcijski ritualni lanci; društvene aktivnosti; studenti Sveučilišta u Zagrebu
• Keywords (english): consumption; consumer habits; socioeconomic status; interactional ritual chains; social activities; students of the University of Zagreb
• Language: croatian
• URN:NBN: urn:nbn:hr:111:910895
• Study programme: Title: Sociology (Double major, Teaching Stream); Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra edukacije sociologije / sveučilišni/a magistar/magistra sociologije (sveučilišni/a magistar/magistra edukacije sociologije / sveučilišni/a magistar/magistra sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-06-25 10:56:52