Provjera halo-efekta na temelju različitih visina muških i ženskih glasova

master's thesis

• Title (english): Investigating the halo-effect based on different male and female voice pitches
• Author: Roberta Filipović
• Mentor: Goran Milas (mentor)
• Committee member: Zlatica Kozjak Mikić (predsjednik povjerenstva)
• Committee member: Lea Andreis (član povjerenstva)
• Committee member: Goran Milas (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Psychology); Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Psychology

Abstract

Cilj ovog istraživanja bio je provjeriti postojanje halo-efekta na temelju glasa. U radu se provjerava postoje li razlike u procjenama četiri različita glasa (visoki muški, visoki ženski, duboki muški i duboki ženski) čije su frekvencije u prethodnim istraživanjima klasificirane kao manje ili više privlačne, na pet osnovnih dimenzija ličnosti (ekstraverzija, neuroticizam, savjesnost, ugodnost, otvorenost). Također, provjereno je postoje li i spolne razlike u procjenama.
Istraživanje je provedeno na studentima preddiplomskih studija dvaju zagrebačkih fakulteta. Sudjelovalo je 126 studenata, od toga 62 muškarca i 64 žene. Slušali su četiri glasa te je njihov zadatak bio procijeniti ličnost osobe čiji glas su čuli. Ličnost su procjenjivali na Pridjevskoj mjeri peterofaktorskog modela ličnosti (Kardum i Smojver, 1993) koja se sastoji od 50 pridjeva, po 10 za svaku dimenziju ličnosti.
Rezultati ovog istraživanja uglavnom potvrđuju nalaze prethodno provedenih te su, osim glavnih učinaka dimenzija ličnosti, pronađena i dva glavna učinka spola. Istraživanje je pokazalo kako se žene s visokim glasom i muškarci s dubokim glasom procjenjuju kao najekstravertiranijima, najugodnijima, najotvorenijima i najsavjesnijima te najmanje neurotičnima. Nadalje, u istraživanju je otkriveno kako na dimenziji savjesnosti, ženske sudionice daju općenito više procjene, bez obzira na spol osobe koju slušaju ili visinu njihova glasa. Također, na dimenziji otvorenosti uočeno je kako i muški i ženski sudionici daju više procjene onim glasovima koji su istog spola kao i oni, bez obzira na samu visinu glasa.

Abstract (english)

The objective of this research is to determine the existence of the halo effect based solely on the voice pitch. This research has tested if there are any differences in evaluation of four different voices (high-pitched male, high-pitched female, low-pitched male and low-pitched female) whose frequencies were determined as more or less attractive in previous studies, on five personality traits (extraversion, neuroticism, conscientiousness, agreeableness and openness). Moreover, this research has tested if there are any gender differences in the evaluations themselves.
The research has been conducted on some undergraduate students of two universities in Zagreb. There were 126 participants, 62 male and 64 female. The participants listened to four voices and their assignment was to evaluate the personality of a person behind the voice. The personality evaluation was conducted on The adjective measure of the Big Five Personality Model (Kardum & Smojver, 1993)). The measure consists of 50 adjectives, 10 for each personality trait.
The results of this research mostly support former research and have not only found the main effect for each personality trait, but also the main effect for gender on two of the traits. It has also shown that women with high-pitched voices and men with low-pitched voices are evaluated as more extraverted, more agreeable, more open, more conscientious and less neurotic. Furthermore, the research has shown that in relation to the conscientiousness personality trait, the female participants generally give higher scores, regardless of the gender or the pitch of the voice they listen to. Also, as per the openness personality trait, both male and female participants give higher scores to same-gender voices, regardless of the pitch of the voice.

• Keywords: halo-efekt; ličnost; visina glasa; peterofaktorska teorija ličnosti
• Keywords (english): halo effect; personality; voice pitch; Big Five Personality model
• Language: croatian
• URN:NBN: urn:nbn:hr:111:596124
• Study programme: Title: Psychology (Single Major, Science Stream); Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra psihologije (sveučilišni/a magistar/magistra psihologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-18 12:02:10