Utjecaj umjetne inteligencije na suvremeno novinarstvo

master's thesis

• Title (english): The impact of artificial intelligence on contemporary journalism
• Author: Ana Sara Papo Brzica
• Mentor: Tamara Kunić (mentor)
• Committee member: Ljubica Josić (predsjednik povjerenstva)
• Committee member: Ana Marija Dunaj (član povjerenstva)
• Committee member: Tamara Kunić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Cilj istraživanja ovog diplomskog rada bio je utvrditi percepciju studenata komunikologije i novinarstva o utjecaju umjetne inteligencije na tradicionalnu novinarsku profesiju. Nastojalo se ispitati što studenti misle o utjecaju umjetne inteligencije na aspekt društvene odgovornosti medija, profesiju novinara te obrazovanje novinara. Kvantitativnom metodom online ankete prikupljena su mišljenja 153 studenta i studentice komunikologije i novinarstva u periodu od 07. srpnja do 09. kolovoza 2024. godine. Rezultati ukazuju na to da studenti smatraju kako umjetna inteligencija negativno mijenja tradicionalnu novinarsku profesiju, međutim ne postoji dovoljno dokaza koji upućuju na to da studenti komunikologije i novinarstva smatraju kako uporaba umjetne inteligencije više doprinosi medijima kao industriji, nego novinarstvu kao društveno odgovornoj struci. Na temelju dobivenih podataka ne može se zaključiti kako studenti komunikologije i novinarstva smatraju da uporaba umjetne inteligencije više ugrožava posao novinara, nego što ga olakšava. Najveći konsenzus studenata je oko toga da studiji komunikologije i novinarstva trebaju dati kvalitetnije obrazovanje u umjetnoj inteligenciji u novinarstvu te se iz rezultata može iščitati kako obrazovanje na istraživanu temu nije bilo adekvatno.

Abstract (english)

The aim of this thesis was to determine the perceptions of communication and journalism students regarding the impact of artificial intelligence on the traditional journalism profession. The study sought to explore students' opinions on the influence of artificial intelligence on the social responsibility aspect of the media, the journalism profession, and the education of journalists. Through a quantitative method using an online survey, opinions were collected from 153 communication and journalism students between July 7 and August 9, 2024. The results indicate that students believe artificial intelligence negatively alters the traditional journalism profession; however, there is insufficient evidence to suggest that the use of AI contributes more to the media as an industry than to journalism as a socially responsible profession. Based on the data obtained, it cannot be concluded that communication and journalism students perceive the use of AI as more of a threat to journalism jobs than a benefit. The greatest consensus among students is that communication and journalism studies should provide higher-quality education on the use of artificial intelligence in journalism, and the results suggest that the education on this topic has not been adequate.

• Keywords: umjetna inteligencija; novinarstvo; edukacija novinara i komunikologa; društveno odgovorno novinarstvo; medijska industrija
• Keywords (english): artificial intelligence; journalism; journalist and communication education; socially responsible journalism; media industry
• Language: croatian
• URN:NBN: urn:nbn:hr:111:822112
• Study programme: Title: Communication Studies (Single Major, Science Stream); Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra komunikologije (sveučilišni/a magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-19 11:38:35