Načini oslovljavanja sudionika na hrvatskim i njemačkim internetskim forumima

master's thesis

• Title (english): Therms of Address in Croatian and English Internet Forums
• Author: Katarina Bednjanec
• Mentor: Danijel Labaš (mentor)
• Mentor: Lucia Miškulin Saletović (mentor)
• Committee member: Vine Mihaljević (predsjednik povjerenstva)
• Committee member: Lucia Miškulin Saletović (član povjerenstva)
• Committee member: Danijel Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2015-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Cilj rada je utvrditi načine oslovljavanja sudionika na hrvatskim i njemačkim internetskim
forumima. Proučavane su rasprave na studentskim, roditeljskim te forumima znanstvenika,
odnosno odgajatelja. U radu su analizirani načini oslovljavanja po kategorijama ti/ vi/ „online
nadimak“/ prezime/ titula/ pejorativi/ umiljenice/ izostanak oslovljavanja/ kombinacije
oslovljavanja. Pomoću ovih kategorija utvrđeni su stupanjevi formalnosti foruma
(oslovljavanje zamjenicom Vi/Sie, upotreba prezimena ili titule karakteriziraju visoki stupanj
formalnosti dok oslovljavanje zamjenicom ti/du te upotreba osobnog imena ili izostanak
oslovljavanja karakteriziraju niži stupanj formalnosti) te eventualne razlike između hrvatskih i
njemačkih internetskih foruma.
Prema načinima oslovljavanja doneseni su zaključci o povezanosti računalno posredovane
komunikacije sa offline komunikacijom. Priroda foruma utječe na stupanj formalnosti u
načinima oslovljavanja. Najviša razina formalnosti u načinima oslovljavanja očitava se na
hrvatskim znanstvenim forumima. Najnižu razinu formalnosti iskazuju roditeljski forumi,
hrvatski i njemački podjednako. Razlog tome je tema foruma koja također, osim prirode
foruma, utječe na formalnost u načinima oslovljavanja.
Ovim radom utvrđena je i sličnost offline komunikacije sa konkretnim vidom računalno
posredovane komunikacije koji uključuje diskusijske forume. Sudionici pokazuju težnju
izražavanja emocija ili neverbalnih gesta putem online sredstava tijekom rasprava; raznih
znakova razgovornog stila koji se u online raspravama manifestiraju kroz emoticone,
žargonizme, gramatičke, pravopisne pogreške i slično. Rezultati upućuju na zaključak da
sudjelujući u raspravama na internetskom forumu komuniciramo slično kao u raspravama u
offline svijetu.

Abstract (english)

The aim of this paper is to determine the ways of addressing among Croatian and German
internet forum participants. Analysed were discussions in student, parental and scientific /
educational forums. The ways of addressing, for the purpose of this paper, were divided into
the following categories: you / You / “online nickname“/ surname/ title / insulting words /
endearing words/ lack of addressing/ combinations of different ways of addressing.
Based on the above categories, the level of formality of each forum was analysed. V
pronouns, usage of surnames or titles are typical characteristics of a higher level of formality,
while T pronouns, usage of first names or lack of addressing represent a lower level of
formality. In addition, differences between Croatian and German internet forums were
examined.
Based on the ways of addressing, conclusions were drawn about the connection between
computer mediated communication and offline communication. The nature of the forum
affects the level of formality in terms of address. According to the analysis, the highest level
of formality is present in Croatian scientific forums. The lowest level of formality is visible in
parent forums (both Croatian and German). The reason is, among other, the topic of the
forum, which is also a factor that affects the level of formality in terms of address.
This paper confirmed similarities between offline communications and the specific type of
computer mediated communication that includes discussion forums. The participants tend to
show their emotions or nonverbal signs through online means during the discussions; different
signs of conversational style which are manifested through emoticons, colloquial speech,
grammar and spelling mistakes. The participants in discussions in internet forums
communicate similarly like in discussions in offline world.

• Keywords: računalno posredovana komunikacija; forumi; razina formalnosti; oslovljavanje; hrvatski; njemački
• Keywords (english): computer mediated communication; forums; level of formality; addressing; Croatian language; German language
• Language: croatian
• URN:NBN: urn:nbn:hr:111:662391
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2015-11-12 10:17:38