Medijatizacija ljubavi i njezina uloga u ljubavnim odnosima

master's thesis

• Title (english): Mediatization of love and its role in romantic relationships
• Author: Ira Ban Švastović
• Mentor: Nada Zgrabljić Rotar (mentor)
• Committee member: Ljubica Josić (predsjednik povjerenstva)
• Committee member: Nina Ožegović (član povjerenstva)
• Committee member: Nada Zgrabljić Rotar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2017-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

U 21. stoljeću mediji su sastavni dio naših života. Živimo u dobu informacija. Medijatizacija kao proces podlijeganja društvenih procesa logici medija ušla je u mnoge sfere čovjekove svakodnevnice pa tako i ljubavi. Rad se baci procesima medijatizacije ljubavi i ulogom te medijatizacije u ljubavnim odnosima. Metodom analize sadržaja provelo se kvantitativno istraživanje sadržaja tjednika Gloria te se metodom dubinskog intervjua strukturirane forme provelo istraživanje na ukupno dvije grupe od tri ispitanika. Potvrđeno je da se medijatizacija ljubavi događa te prikazuje ljubavne odnose na nerealan i idealiziran način. Također potvrđeno je i da u prikazu ljubavnih odnosa muškarci budu prikazani kao vođe para. Potvrđeno je i to da medijatizacija ljubavi ima ulogu u stvarnim ljubavnim odnosima.

Abstract (english)

In the 21st century, the media is a crucial part of our lives. We are living in the age of the information. Mediatization as a process of putting social processes under the logics of the media.has entered many spheres of a person’s day to day life. The research focuses on the processes of the mediatization of love and the role of it in romantic relationships. Conducted research used quantitive content analysis of the weekly magazine Gloria, two in depth interviews – one with the random sample and one with an intentional sample. The results show that the mediatization of love is happening and that it portrays love in an unrealistic and idealized ways. Moreover, it shows that men are portrayed as the leaders in the partnerships. Also, the results show that the mediatization of love has a role in real romantic relationships.

• Keywords: medijatizacija; mediji; ljubav; ljubavni odnosi
• Keywords (english): mediatization; media; love; romantic relationships
• Language: croatian
• URN:NBN: urn:nbn:hr:111:113846
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2017-10-25 09:37:10