Karakteristike YouTube zajednice u Hrvatskoj i njen utjecaj na učenike u srednjim školama

master's thesis

• Title (english): Characteristics of YouTube communy in Croatia and its influence on high school students
• Author: Lucija Jakelić
• Mentor: Danijel Labaš (mentor)
• Mentor: Lana Ciboci (mentor)
• Committee member: Vine Mihaljević (predsjednik povjerenstva)
• Committee member: Lana Ciboci (član povjerenstva)
• Committee member: Danijel Labaš (član povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Lucia Miškulin Saletović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2018-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Središte istraživanja ovog diplomskog rada je društvena mreža YouTube, s naglaskom na hrvatsku YouTube zajednicu. Budući da prema svjetskim istraživanjima adolescenti provode najviše vremena na YouTubeu, glavni je cilj ovog istraživanja bio utvrditi potvrđuje li se ta teza i u Hrvatskoj. Osim među srednjoškolcima, istraživanje je provedeno i među uspješnim hrvatskim YouTuberima. Istraživanje je pokazalo da većina adolescenata više vremena provodi na internetu, nego uz televiziju te da većina njih smatra da YouTube ima pozitivan utjecaj na njih. Unatoč svjetskim trendovima, većina srednjoškolaca u Hrvatskoj ne želi ostvariti profesionalnu karijeru na YouTubeu.

Abstract (english)

The focus of this thesis is the YouTube platform, focusing on the Croatian YouTube community. According to global research teenagers spend most of their time on YouTube, so the main goal of this research was to determine if this thesis can be confirmed in Croatia as well. Apart from high school students, the survey was also conducted among successful Croatian content creators. Research has shown that most adolescents spend more time on the Internet than with television, and most think that YouTube has a positive impact on them. Despite the world trends, most high school students in Croatia do not want to pursue a professional career on YouTube.

• Keywords: Ključne riječi: društvene mreže; YouTube; srednjoškolci; YouTube influenceri
• Keywords (english): social media; YouTube; high school students; YouTube influencers
• Language: croatian
• URN:NBN: urn:nbn:hr:111:456688
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-09-26 11:21:54