Analiza medijsko pokrivenost ženskih ekipnih sportova i stavova djevojčica prema nogometu u Hrvatskoj

master's thesis

• Title (english): The Effect That Insufficient media Coverage of Women's Team Sports Has on Girl's Attitudes Towards Soccer in Croatia
• Author: Helenna Louise Hercigonja-Moulton
• Mentor: Ivan Burić (mentor)
• Committee member: Jelena Jurišić (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Ivan Burić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2019-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Rad ne sadrži sažetak.

Abstract (english)

The main objective of this master’s thesis is to find a numerical value that represents media coverage of women’s team sports in Croatia, and then argue its relevance to the attitude that girls have towards women’s soccer. Using content analysis, a quantitative method of research, this paper determined how often the Croatian daily newspapers Sportske Novosti and Jutarnji List reported women’s team sports over a two-month period. Another quantitative research method was conducted, namely a survey, in two different high schools in Zagreb in order to understand the outlook that 16 and 17-year-old girls have towards women’s soccer. Conducted research indicated that handball and volleyball are the women’s team sports that enjoy the highest percentage of media coverage. Only one article during the time span of two months pertained to women’s soccer. The questionnaire conducted with girls in their second year of high school confirmed that 93% of them have heard of soccer being “a man’s game” and 72% either mostly or completely agreed that soccer is not a sport meant for girls in Croatian culture. Almost 90% of the participants could not name one female soccer player they recall seeing in the media. This study illuminates the current circumstances of media coverage devoted to women’s team sports in Croatian print media and the perception that teenage girls have towards women’s soccer.

• Keywords: nogomet; žene
• Keywords (english): Croatia; media; soccer; football; girls; attitude; perception; women’s soccer; women’s team sports; media coverage; Croatian daily newspapers; quantitative research methods; content analysis; survey
• Language: croatian
• URN:NBN: urn:nbn:hr:111:214891
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-01-15 09:57:42