Kultura i trash kultura na primjeru triju reality emisija na hrvatskim televizijama

master's thesis

• Title (english): Culture and trash culture on the example of three relaity shows on croatian television
• Author: Martina Lubina
• Mentor: Ljubica Josić (mentor)
• Committee member: Vladimira Rezo (predsjednik povjerenstva)
• Committee member: Tamara Kunić (član povjerenstva)
• Committee member: Ljubica Josić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2020-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U ovom diplomskom radu analiziraju se elementi trash kulture u reality emisijama na hrvatskim
televizijama. Rad je podijeljen na dva dijela. U prvom dijelu iznosi se teorijski okvir važan za
razumijevanje trash kulture i njezine uloge u kulturi. Objašnjeni su pojmovi kao što su kultura,
kič i camp. Nadalje, u prvom dijelu rada prikazan je razvoj realityja kao medijskoga žanra, kao i
različitih formata unutar toga žanra.
U drugom dijelu rada riječ je o provedenom istraživanju. Istraživanje je provedeno na reality
emisijama na hrvatskim televizijama, odnosno na Hrvatskoj radioteleviziji, RTL-u i Novoj TV.
Na svakoj televiziji analizirana je najgledanija reality emisija emitirana u razdoblju od srpnja
2018. do srpnja 2020. godine. Na Hrvatskoj radioteleviziji analizirana je emisija Zvijezde
pjevaju, na RTL televiziji emisija Ljubav je na selu, a na Novoj TV emisija Farma. Metoda
kojom se došlo do podataka je kvantitativna analiza sadržaja. Dobiveni podaci ukazali su na to
kako se elementi trash kulture pojavljuju u analiziranim emisijama na komercijalnim
televizijama. S obzirom na to da je komercijalnim televizijama najvažniji profit, a reality emisije
različitih formata su izuzetno gledan sadržaj, elementi trash kulture mogu se češće pronaći u
emisijama usmjerenima na međuljudske odnose, dok se na javnoj televiziji, kojoj je u cilju
promicanje kulture, pronalaze sadržaji usmjereni na talent i vještine sudionika, bez elemenata
trasha. Na komercijalnim televizijama sadržaji usmjereni na međuljudske odnose su česti, a na
javnoj televiziji se ne pojavljuju učestalo. Ako se uzme u obzir raznolikost formata realityja kao
žanra, trash se ne mora nužno pronaći u svim reality emisijama.

Abstract (english)

This paper analyzes the elements of trash culture in reality shows on Croatian television. The
paper is divided into two parts. The first part presents a theoretical framework important for
understanding trash culture and its role in culture. Terms such as culture, kitsch and Camp are
explained. Furthermore, the first part of the paper presents the development of reality as a media
genre as well as various formats within the genre.
The second part of the paper presents the conducted research. The research was conducted on
reality shows on Croatian television, i.e. on Croatian radiotelevision, RTL and Nova TV. The
most watched reality show broadcast in the period from July 2018 to July 2020 was analyzed on
each television. The show Zvijezde pjevaju was analyzed on Croatian radiotelevision, the show
Ljubav je na selu on RTL television, and the show Farma on Nova TV. The method used to
obtain the data is quantitative content analysis. The obtained data indicated how elements of
trash culture appear in the analyzed shows on commercial television. Given that profit is the
most important thing for commercial television, and reality shows of various formats are
extremely popular content, elements of trash culture can be found more often in shows focused
on interpersonal relationships. While on public television, which aims to promote culture,
content focused on the talent and skills of the participants is found, without elements of trash. On
commercial television, content focused on interpersonal relationships is common, and on public
television it does not appear often. Given the diversity of formats of reality as a genre, trash
elements are not necessarily found in all reality shows.

• Keywords: kultura; kič; camp; trash kultura; reality televizija; gledanost reality emisija; Farma; Ljubav je na selu; Zvijezde pjevaj
• Keywords (english): culture; kitsch; camp; trash culture; reality television; reality show ratings; Farma; Ljubav je na selu; Zvijezde pjevaju
• Language: croatian
• URN:NBN: urn:nbn:hr:111:928851
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-11-03 13:27:47