Lijepa kao slika: perceprija fotografija na Instagramu i slika o vlastitom izgledu kod tinejdžerica

master's thesis

• Title (english): Picture Perfect: perception of Instagram photos and body image of adolescent girls
• Author: Paula Volarević
• Mentor: Jelena Jurišić (mentor)
• Committee member: Vladimira Rezo (predsjednik povjerenstva)
• Committee member: Vanesa Varga (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2020-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Instagram je trenutno jedna od najpopularnijih i najkorištenijih društvenih mreža koja broji
stotinjak milijuna aktivnih korisnika diljem svijeta koji gotovo svakodnevno objavljuju svoje
fotografije. S obzirom na to da je trenutno vodeća vizualna platforma na kojoj se komunikacija
odvija putem fotografija i videozapisa, valja istaknuti kako je razvojem nove generacije pametnih
telefona s kvalitetnim kamerama što efektnija i savršenija slika na toj platformi jako poželjna.
Samim time se pojavio sve veći broj besplatnih aplikacija dostupnih svima koje omogućavaju
retuširanje i uređivanje fotografija čime se nekad kompjuterski namontiran, mnogima nedostižan
i nerealan ideal ljepote sad zamijenio aplikacijski namontiranim idealom na Instagramu. Predmet
istraživanja ovog diplomskog rada je utjecaj uređivanih fotografija na društvenoj mreži
Instagram na samopouzdanje i sliku o vlastitom izgledu kod tinejdžerica. Brojni su znanstvenici
zaključili kako masovni mediji već duže razdoblje kroz časopise i reklame djevojkama od
najranije dobi nameću poželjan izgled koji je promoviran i postavljen od strane tradicionalnih
medija, a posebno modne industrije, koji mnogim djevojkama nije dostižan. Provedeno
istraživanje među učenicama Gimnazije Metković u dobi od 14 do 18 godina potvrdilo je da je
prethodno spomenutu ulogu masovnih medija danas preuzeo Instagram na čijoj se naslovnoj
stranici sa svakim novim klikom može vidjeti po jedna djevojka koja zahvaljujući brojim
aplikacijama za retuširanje i uređivanje fotografija izgleda kao kompjuterski namontirane
djevojke s naslovnica časopisa.

Abstract (english)

Instagram is currently one of the most popular and most used social networks with hundreds of
millions of active users around the world who post their photos almost daily. Given that
Instagram is currently the leading visual platform on which communication takes place through
photography and video, it should be noted that with the development of a new generation of
smartphones with quality cameras, the most effective and perfect image on this platform is highly
desirable. Due to that, the number of free applications which enable retouching and photo editing
available to everyone is increasing every day. As a result, once computer mounted, unattainable
and unrealistic ideal of beauty is now replaced with the application mounted ideal on the
Instagram platform. The subject of research of this thesis is the impact of edited photos on the
social network Instagram on self-confidence and the body image in teenage girls. Numerous
scientists have concluded that the mass media, through magazines and advestisments, from an
early age impose on girls a desirable look that is promoted and set by traditional media,
especially the fashion industry, which many girls can not reach. A survey conducted in Metković
among High School girls aged 14-18 confirmed that Instagram took over previously mentioned
role of mass media due to fact that with each new click on Instagram feed you can see girls who,
thanks to numerous applications for retouching and photo editing, looks like computer mounted
girls from magazine covers.

• Keywords: Instagram; društvene mreže; retuširane i uređivane fotografije; samopouzdanje; ideal ljepote
• Keywords (english): Instagram; social networks; retouched and edited photos; self-confidence; the ideal of beauty
• Language: croatian
• URN:NBN: urn:nbn:hr:111:438429
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-11-03 13:31:29