Analiza povjerenja u tradicionalne medije na studentskoj populaciji

master's thesis

• Title (english): Analysis of trust in traditional media on the student population
• Author: Goran Hrženjak
• Mentor: Ivan Burić (mentor)
• Committee member: Jelena Jurišić (predsjednik povjerenstva)
• Committee member: Tomislav Janović (član povjerenstva)
• Committee member: Ivan Burić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2021-02-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Osnovni cilj ovog rada je utvrđivanje stupnja povjerenja u medije te poveznica s generalnim
povjerenjem i političkom participacijom studenata.
Pokušalo se utvrditi i ima li određena konzumacija i individualan pristup medijskom sadržaju
odnosa s povjerenjem u medije. Također, istraženo je kako mediji stoje na ljestvici povjerenja
s obzirom na ostale društvene institucije.
Ustanovljeno je kako veći stupanj političke participacije i generalnog povjerenja ne znači
ujedno i veće povjerenje u medije.
Saznalo se i kako određena svakodnevna konzumacija i osobni pristup medijima ima poveznice
sa samim povjerenjem u njih.
U radu se utvrdilo kako studenti koriste tradicionalne medije, televiziju, radio, tisak, manje
nego internet, ali kako se tradicionalnim medijima vjeruje više. Također, ustanovilo se kako
mediji spadaju na treće mjesto povjerenja u odnosu na ostale društvene institucije, kao što su
vojska, Vlada ili Hrvatski sabor.

Abstract (english)

The main goal of this thesis is to determine the level of trust in the media and relation with
general trust and political participation od students
An attempt was also made to determine whether a certain consumption and individual approach
to media content has a relationship with trust in the media. Also, it was explored how the media
stand on the scale of trust in regards to other social institutions.
It was found that a higher degree of political participacion and general trust does not mean
higher trust in the media.
It was aslo learned that a certain daily consumption and personal approach to the media has
relation with the very trust in them.
The thesis found that students use traditional media, television, radio, press, less than the
Internet, however traditional media is trusted more. It was also found that the media belong to
the third place of trust in relation to other social institutions, such as the army, the Government
or the Croatian Parliament.

• Keywords: Povjerenje; povjerenje u medije; društveni kapital; konzumacija medija
• Keywords (english): Trust; trust in the media; social capital; media consumption
• Language: croatian
• URN:NBN: urn:nbn:hr:111:554517
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-03-31 08:02:41