Analiza sadržaja časopisa za djecu i mlade, njihova recepcija i utjecaj na ciljanu publiku

master's thesis

• Title (english): Analysis of the content of youth magazines, their reception and influence on the target audience
• Author: Mateja Koprivić
• Mentor: Karolina Vrban Zrinski (mentor)
• Mentor: Domagoj Brozović (sumentor)
• Committee member: Mario Grčević (predsjednik povjerenstva)
• Committee member: Ivana Kresnik (član povjerenstva)
• Committee member: Karolina Vrban Zrinski (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Croatology); Zagreb
• Defense date and country: 2021-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Croatian Studies

Abstract

Opće je poznato kako mediji imaju veliku ulogu u svakodnevnom životu čovjeka, što ih čini
izrazito utjecajnim. Oni informiraju, istražuju, zabavljaju i povezuju, ali mogu i oblikovati
viđenje i mišljenje ljudi. Djeca i mladi posebno su osjetljiva publika, oni uče dijelom iz medija
o društvenim vrijednostima, odnosima i poželjnim oblicima ponašanja. Uzimajući u obzir
navedeno, u ovom se radu analizirao sadržaj časopisa za djecu i mlade i željelo se vidjeti kakva
je njihova recepcija i utjecaj na ciljanu publiku. Rad se temelji na anketnom istraživanju koje
je u lipnju 2021. godine provedeno u Osnovnoj školi Pušća u Pušći, Gimnaziji Tituša
Brezovačkog i V. gimnaziji u Zagrebu na ukupno 102 ispitanika. Rezultati istraživanja
pokazuju da su časopisi OK!, Modra lasta i Smib najčitaniji među djecom i mladima, stoga su
analizirane rubrike u tim časopisima. Također, rezultati ovoga istraživanja pokazuju kako
77,5% ispitanika uopće ne čita časopise koji su njima namijenjeni. U radu se obrazlaže i slaba
recepcija časopisa i, unatoč slaboj recepciji, njihov utjecaj na djecu i mlade.

Abstract (english)

All media plays a big role in people’s lives, which makes it especially influential. They inform,
research, entertain and connect, but they are also capable of shaping what people see and,
therefore, think. Children and the youth in general are especially sensitive in this regard. The
media participates in teaching them about social values, relationships and acceptable modes of
behavior. With this in mind, this paper aspires to analyze the content of youth-oriented
magazines and determine their reception and influence. The paper is based on a poll taken in
June 2021 in the Elementary school of Pušća in Pušća, Gymnasium of Tituš Brezovački and
the V. Gymnasium in Zagreb. The poll shows that OK!, Modra Lasta and Smib are the most
popular among the youth, so all sections of these magazines were analyzed. The results also
show that 77,5% of the polled students do not read magazines at all. This paper explains the
weak reception of these magazines and the influence they have on the targeted audience despite
of it.

• Keywords: časopisi za djecu i mlade; recepcija i utjecaj časopisa; OK!; Modra lasta; Smib
• Keywords (english): youth-oriented magazines; reception and influence of magazines; OK!; Modra lasta; Smib
• Language: croatian
• URN:NBN: urn:nbn:hr:111:877778
• Study programme: Title: Department of Croatology; specializations in: scientific, teaching; Course: scientific; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra kroatologije (magistar/magistra kroatologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2021-10-14 07:30:40