Samopercepcija adolescenata o utjecaju društvenim mreža na promjene u ponašanju njihovih vršnjaka

master's thesis

• Title (english): Adolescents self-perception of the impact of social network sites on changes in the behavior of their peers
• Author: Ena Brekalo
• Mentor: Lana Ciboci Perša (mentor)
• Committee member: Danijel Labaš (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Lana Ciboci Perša (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2021-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U današnje vrijeme nemoguće je zanemariti sve pozitivne učinke tehnologije na društvo.
Poboljšanje komunikacijskih vještina zahvaljujući novim načinima komunikacije koje tehnologija
pruža, snažna društvena povezanost ljudi kao posljedica umreženosti svijeta, ogromna dostupnost
i lakoća dobivanja informacija iz različitih izvora te pristup informacijama koji zahvaljujući
tehnološkom napretku nikada nije bio dostupniji, samo su neke od prednosti koje pruža tehnologija.
No, ono što se često zanemaruje jesu negativne strane povećane upotrebe tehnologije i društvenih
mreža, posebice za mlade. Naime, s pojavom interneta smanjuje se potreba za promišljanjem
sadržaja koji se na internetu nudi, što dovodi do drastičnog pada kritičkog promišljanja medijskih
sadržaja i stvaranja velikih masa ljudi kojima je vrlo lako manipulirati. Također, veliki problem za
mlade predstavlja činjenica da njihov društveni život uvelike ovisi o dostupnosti i popularnosti na
društvenim mrežama. Takav pritisak rezultira pojavom psihičkih problema i promjena u ponašanju
s kojima se djeca i mladi danas suočavaju. Stoga je cilj ovoga rada pokazati u kojoj mjeri i na koji
način društvene mreže utječu na promjene u ponašanju adolescenata, ponajprije dovodi li sve veća
prisutnost na društvenim mrežama, prema mišljenju samih adolescenata, do povećane agresivnosti,
depresije, nedostatka samopouzdanja, i sve češćih korektivnih zahvata na tijelu zbog različitih
trendova i ideala ljepote koji nameću sami mediji.

Abstract (english)

Nowadays, it is impossible to ignore all the positive effects of technology in society. Improving
communication skills thanks to new ways of communication provided by technology, strong social
connectivity of people because of world networking, huge availability, and ease of obtaining
information from various sources and access to information that has never been more accessible
thanks to technological advances, are just some of benefits provided by technology development.
But what is often overlooked are the downsides of increased use of technology and social media,
especially for young people. Namely, with the advent of the Internet, the need to reflect about the
content offered on the Internet decreases, which leads to a drastic drop in critical thinking about
media content and the creation of large masses of people who are very easy to manipulate. A big
problem for young people is also the fact that their social life largely depends on availability and
popularity on social networks. Such pressure results in psychological problems and behavioral
changes that children and young people face today. Therefore, the aim of this paper is to show to
what extent and in what way social networks influence changes in adolescent behavior, primarily
whether the increasing presence on social networks, according to adolescents themselves, leads to
increased aggression, depression, lack of self-confidence, and corrective procedures on the body
due to various trends and ideals of beauty imposed by the media themselves.

• Keywords: društvene mreže; adolescenti; promjene u ponašanju; utjecaj
• Keywords (english): social network sites; behavioral changes; adolescents; impact
• Language: croatian
• URN:NBN: urn:nbn:hr:111:020407
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-11-05 10:15:56