| Abstract | Cilj ovoga rada bio je pobliže objasniti važnost novinarske etike za održivost vjerodostojnosti
i kredibiliteta novinarske struke te proučiti koliko su se poštivala pravila i norme novinarske
etike prilikom izvještavanja o potresima na Banovini koji su se dogodili u prosincu 2020.
godine. U ovome radu u obzir su uzeti i dobri i loši primjeri izvještavanja kako bi se mogla
napraviti objektivna evaluacija. Osim toga, prvim dijelom rada pojasnilo se kakav dojam mediji
ostavljaju na javnost i koliko im javnost uopće vjeruje ili želi vjerovati. Sagledavši sve te
činjenice, istraživanja pa i same dobre i loše primjere izvještavanja o potresima koji su pogodili
taj dio Hrvatske, može se zaključiti da je hrvatsko, i svjetsko novinarstvo, pogotovo tisak,
izloženo snažnoj osudi javnosti i manjku povjerenja u njegovu vjerodostojnost. Danas je bitan
skandal, senzacionalizam, tj. „žuta štampa“ i rijetko kad je zaista važno je li ono o čemu se piše
istinito ili relevantno, naglasak je samo na tome da bude klikabilno, a to su sve činjenice koje
su utvrdili i komunikolozi spomenuti u ovome radu. Ipak, zbog primjera dobrog novinarstva,
koji su predstavljeni u trećem poglavlju rada, može se vjerovati da pošteno novinarstvo postoji
i da ga samo treba dobro tražiti. Čitatelji isto snose određenu odgovornost za ono što im se
servira u medijima pa ako su oni sposobni kritički sagledati ono što vide, čuju ili pročitaju u
medijima, u mogućnosti su zajedno s novinarima sudjelovati u kreiranju i postavljanju tema i
javnog mnijenja. |
| Abstract (english) | This paper aimed to explain the importance of journalistic ethics, how crucial it is for the
sustainability of the credibility and plausibility of the journalistic profession. Next, one of the
aims of this paper was to study if the rules and norms of journalistic ethics were respected when
reported on the earthquakes that occurred on Banovina in December 2020. In this paper, both
good and bad examples of reporting were taken into account to make an objective assessment.
In addition, the first part of the paper explained what impression the media leave on the public
and how much it trusts or wants to trust them at all. Considering all these facts, researches and
even good and bad examples of reporting on earthquakes, that hit that part of Croatia, it can be
concluded that Croatian and international journalism, especially the press, is exposed to a strong
public condemnation and lack of confidence in its credibility. Today, scandal, sensationalism,
ie the "Yellow Press", is what is important, and it does not matter whether what is written is
true or relevant, the emphasis is only on what is „clickable“, and these are all facts that have
been established by the communication scientists. However, due to the examples of good
journalism, which are presented in the third chapter of the paper, honest journalism exists but
readers should seek it by themselves. Readers also have some responsibility for what is served
to them in the media so if they are able to criticize what they see, hear or read in the media they
are able, alongside journalists, to take part in creating and formin the public opinion. |
