Postavljanje agende, ideološke teme u dnevnim novinama, primjer "Jutarnjeg lista" i "Večernjeg lista" u periodu od 01. listopada do 31. prosinca 2013. godine

master's thesis

• Title (english): Agenda Setting, ideological themes in daily newspapers, case study jutarnji list and večernji list from October 1st to December 31st 2013
• Author: Kristina Ivanković
• Mentor: Ivan Burić (mentor)
• Committee member: Ivan Burić
• Committee member: Nada Zgrabljić Rotar
• Committee member: Jelena Jurišić
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Postavljanje agende je proces utjecaja medija, bilo namjernog ili nenamjernog, na mišljenje javnosti o važnosti nekog događaja ili problema i to učestalošću izvještavanja, opsegom i poretkom vijesti (ili relativnim izostavljanjem) u novinskom izvještavanju. Što se više medijske pozornosti prida nekoj temi to ju medijska publika smatra važnijom. Mediji manje mogu utjecati na ono što ljudi misle, a više na ono o čemu misle.
Medijski sadržaji cesto su prožeti „ideološkim temama“. Pod ideologijom se smatra sustav vjerovanja ili vrijednosti koje se komunikacijom šire ili jačaju; skup ideja i predodžbi o svijetu koji se nameće kao neupitan te sam po sebi razumljiv i objektivan. Masovni mediji uglavnom ne propagiraju ideologiju s namjerom, ali u praksi većina medijskog sadržaja to implicitno čini selektivnim isticanjem određenih vrijednosti i normi.
Konstrukcija društvene realnosti od strane medija i njihovo nametanje tema jest pojava za koju se kaže da je starija i od samih medija. Vrlo bitna stavka za promoviranje određenih tema je njihovo višestruko ponavljanje u medijima, nakon nekog vremena te teme počinjemo doživljavati kao da je normalno da se o njima toliko piše, ne propitujemo njihovu prisutnost već njihovu pojavu u medijima u potpunosti prihvaćamo. Preko spomenutih tema počinjemo percipirati vlastitu društvenu realnost, a vrlo često nismo svjesni da upravo te teme promoviraju određenu ideologiju.
Provedenim istraživanjem u ovom radu potvrđena je hipoteza da dnevne novine, Jutarnji list i Večernji list, u razdoblju od listopada do prosinca 2013. godine pridaju pažnju ideološki definiranim temama te da su one zastupljene na prvim stranicama dnevnih novina. Jutarnji list i Večernji list nisu bili objektivni, promicali su vlastite ideologije u izvještavanju o temama vezanim uz ćirilične ploče, slučaj lex Perković i referendum o braku.

Abstract (english)

Agenda setting is a process of media influence, whether intentional or unintentional, on the public opinion of the importance of an event or a problem. Influence is carried out through the frequency of reporting, the scope and order of news (or relative omission) in news reporting. The audience considers a topic more important if it draws media attention. Media influence less what people think and more about what they think.
Ideological topics are emphasized in the media. Ideology is standing for a system of beliefs or values which can be expanded or strengthened in communication; a set of ideas and images of the world that is presented as unquestionable and self-evident. Generally, ideology in mass media is not propagated intentionally but in practice most of media content makes selective emphasis on certain values and norms.
The issue of media imposing the main subjects and media construction of social reality is well known. For construction of social reality the more important are media stories which we do not question and we take as objective. Through those constructs we understand social reality and it becomes logical and self-evident. Very often we are not aware of stereotypes which promote certain ideology system and hegemony power.
In this research we confirmed the hypothesis that daily newspapers, Jutarnji list and Veĉernji list, between October and December 2013, gave more intention to ideological subjects and that they are represented at first pages of newspapers. Jutarnji list and Veĉernji list were not objective; they promoted their own ideology while reporting about “ćiriliĉne ploĉe”, “lex Perković” and “referendum o braku”.

• Keywords: postavljanje agende (agenda setting); ideologija; ideološke teme; medijska konstrukcija realnosti
• Keywords (english): agenda setting; ideology; ideological themes; media and the social construction of reality
• Language: croatian
• URN:NBN: urn:nbn:hr:111:649652
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2015-10-29 08:10:16