Subjektivitet i hiperrealnost: medijatizacija kulture

master's thesis

• Title (english): Subjectivity & hyperreality: the mediatization of culture
• Author: Karlo Pavlović
• Mentor: Jelena Jurišić (mentor)
• Committee member: Vanesa Varga (predsjednik povjerenstva)
• Committee member: Tamara Kunić (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2023-07-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U kasno digitalno doba, sve biva prožeto medijima i sredstvima masovne komunikacije. Ono što se sa sigurnošću može ustvrditi jest sve veći utjecaj masovnih komunikacijskih kanala na sveopće poimanje stvarnosti i razumijevanje društvenih odnosa. Era tiska ili televizije se nedvojbeno razlikuje od današnje horizontalno disperzirane komunikacije. Eksplozija društvenih medija, virtualne stvarnosti i njezinih implikacija te brojnih novih tehnoloških postignuća u potpunosti je promijenila način pristupa svakodnevici i restrukturirala razumijevanje društvenih odnosa. Bez sumnje se današnja epoha može okarakterizirati kao epoha apsolutne medijatizacije – mediji penetriraju u gotovo svaki element društva, time generirajući brojne promjene u kulturi. U sadašnjem društvu, mediji imaju lošu reputaciju – kao politizirani, pristrani izvori informacija, koji generiraju stvarnost iz vlastite vizure. Stoga se u ovom radu istražuju upravo ove implikacije i temeljna medijska pitanja – što su mediji, koje su posljedice njihova konzumiranja te jesu li doista toliko moćni kako ih se percipira. Ovaj rad detaljno istražuje pitanja subjektiviteta, identifikacije i ideologije kroz medijatiziranu, hiperrealnu stvarnost, koja u kasno digitalno doba, postaje jedina i ultimativna stvarnost.

Abstract (english)

In the late digital age, everything is permeated by media and means of mass communication. What can be asserted with certainty is the greater influence of mass communication channels on the overall perception of reality and the understanding of social relations. The era of print or television is undoubtedly different from today's era of horizontally dispersed communication. The explosion of social media, virtual reality and its implications and numerous new technological achievements have completely changed the way of approaching everyday life and restructured the understanding of social relations. Without a doubt, today's era can be characterized as an era of absolute mediatization - the media penetrate almost every element of society, thereby generating numerous changes within the culture. In today's society, the media carry a bad reputation – as politicized, biased sources of information that generate reality from their own point of view. Therefore, this paper investigates precisely these implications and the fundamental media questions – what are the media, what are the consequences of their consumption and are they really as powerful as they are usually perceived. This work explores in detail the issues of subjectivity, identification, and ideology through mediatized, hyperreal reality, which in the late digital age, becomes the only, ultimate reality.

• Keywords: mediji; narcizam; ideologija; subjektivitet; javna sfera; hiperrealnost; lažne vijesti; komunikacija
• Keywords (english): media; narcissism; ideology; subjectivity; public sphere; hyperreality; fake news; communication
• Language: croatian
• URN:NBN: urn:nbn:hr:111:450852
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-20 11:23:55