Analiza sentimenta hrvatskog Twittera u 2022. godini

master's thesis

• Title (english): Sentiment analysis of Croatian Twitter in 2022
• Author: Dino Pekeč
• Mentor: Dario Pavić (mentor)
• Committee member: Irena Cajner Mraović (predsjednik povjerenstva)
• Committee member: Andreja Sršen (član povjerenstva)
• Committee member: Dario Pavić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Sociology); Zagreb
• Defense date and country: 2023-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology

Abstract

Sažetak: U radu se analizom sentimenta istražuje prevladavajući sentiment objava na Twitteru (X) na hrvatskom jeziku u 2022. godini. Sukladno ograničenjima, formirano je pet tema popularnih u hrvatskom, javnom diskursu od kojih se svaka sastoji od nekoliko pretraživanih pojmova, odnosno objava koje sadrže taj pojam. Pojmovi su pronađeni putem provjere nekoliko internetskih portala koji prenose vijesti uz pregled Google trendova u Republici Hrvatskoj u 2022. Prva tema je domaća politika i sadrži objave o najznačajnijim akterima unutar nje i pokretače određenih politički formiranih grupa, druga tema sadrži objave o raznim domaćim vijestima koje su bile raspravljane tijekom 2022., treća tema pak sadrži objave vezane uz stranu politiku i vijesti, prvenstveno SAD, Rusiju i Ukrajinu te njihove predstavnike. Četvrta tema okuplja objave koje sadrže pojmove vezane uz hrvatski sport u 2022. godini, od čega je većina objava vezana uz nogometno svjetsko prvenstvo u Katru. Posljednja tema proučava reakcije u objavama vezane uz društvene promjene u Republici Hrvatskoj tijekom 2022. godine, ova tema je ujedno i ona s najvećim udjelom negativnih objava. Osim po temama, rad sadrži prikaz sveukupnog prevladavajućeg sentimenta i njegove promjene tijekom godine. Analiza sentimenta se bazirala na prilagođenom, širokom rječniku sa sentimentnim vrijednostima CroSentiLexu, a odrađena je na razini pojedine riječi i na razini objava. Rezultati prikazuju prevladavajući negativni sentiment u svim temama osim sporta, a negativni sentiment stoga prevladava i sveukupno.

Abstract (english)

Abstract: In this paper, sentiment analysis is used to investigate the prevailing sentiment of posts on Twitter (X) in the Croatian language in 2022. In accordance with the restrictions, five popular topics in Croatian public discourse were formed, each of which consists of several searched terms, i.e. posts containing that term. The terms were found by checking several internet portals that post news articles in combination with an overview of Google trends in the Republic of Croatia in 2022. The first topic is domestic politics and contains posts about the most important actors within it and the initiators of certain politically formed groups, the second topic contains posts about various domestic news that were discussed during 2022, the third topic contains posts related to foreign politics and news, primarily the USA, Russia and Ukraine and their representatives. The fourth topic contains posts with terms related to Croatian sports in 2022, of which the majority of posts are related to the football world cup in Qatar. The last topic contains posts related to social changes in the Republic of Croatia during 2022. This topic is also the one with the largest share of negative posts. In addition to topics, the paper contains an overview of the overall prevailing sentiment and its changes during the year. Sentiment analysis was based on a customized, broad dictionary CroSentiLex which contains sentiment values of words, and was performed at the level of individual words and at the post level. The results show a prevailing negative sentiment in all topics except sports, therefore the negative sentiment prevails overall.

• Keywords: sentiment; analiza sentimenta; hrvatski Twitter; javni diskurs
• Keywords (english): sentiment; sentiment analysis; Croatian Twitter; public discourse
• Language: croatian
• URN:NBN: urn:nbn:hr:111:324147
• Study programme: Title: Department of Sociology; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-21 07:44:10