Percepcija kvalitete interne komunikacije na primjeru FSB Racing Teama

master's thesis

• Title (english): Perception of the internal communication quality on the example of FSB Racing Team
• Author: Rebeka Radovanović
• Mentor: Tanja Grmuša (mentor)
• Committee member: Lana Ciboci Perša (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Tanja Grmuša (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2023-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U ovom radu daje se teorijski pregled o komunikaciji i njezinim modelima koji su se mijenjali
tijekom povijesti. Poseban fokus stavljen je na komunikaciju unutar organizacije, s naglaskom
na poslovno komuniciranje. Brojni su znanstvenici povezali internu komunikaciju s poslovnim
uspjehom, što je navelo organizacije da sve više pozornosti pridaju mjerenju i istraživanju
učinkovitosti komunikacije. Interna komunikacija ključ je uspjeha svake organizacije, a
učinkovito vodstvo podrazumijeva sustavno održavanje i unaprjeđenje internih
komunikacijskih procesa.
Polazeći od teorijskih okvira i prethodnih istraživanja o internoj komunikaciji, za potrebe
ovog rada provedeno je istraživanje o percepciji kvalitete interne komunikacije na primjeru
studentske organizacije FSB Racing Team. Istraživanje koristi pristup mješovite metode,
kombinirajući kvantitativne metode putem anketnog upitnika i kvalitativne uvide prikupljene
putem dubinskih intervjua. Ciljevi istraživanja obuhvaćaju procjenu percepcije kvalitete
interne komunikacije među članovima FSB Racing Teama i ispitivanje komunikacijskih praksi
koje se koriste unutar organizacije.
Rezultati istraživanja pokazuju da članovi organizacije komunikaciju unutar FSB Racing
Teama doživljavaju općenito zadovoljavajućom, iako su identificirani određeni nedostaci,
posebice pasivnost pojedinih članova. Pozitivan naglasak stavljen je na online platformu
Microsoft Teams kao vrijedan alat koji olakšava protok informacija, te pohranu bitnih
izvještaja za prijenos znanja unutar tima.
Nadalje, rezultati ukazuju na povezanost između vremena provedenog u organizaciji i
zadovoljstva komunikacijom, međutim, na temelju rezultata ovog istraživanja odbacuje se
pretpostavka o povezanosti zadovoljstva osobnim životom i zadovoljstva internom
komunikacijom.

Abstract (english)

This paper presents a theoretical exposition on the subject of communication, exploring its
historical evolution and various models. It specifically focuses on communication within
organizational contexts, with an emphasis on business communication. Numerous scholars
have linked internal communication to business success, prompting organizations to
increasingly prioritize the measurement and investigation of communication effectiveness.
Internal communication serves as a fundamental factor in achieving organizational success,
and effective leadership entails the maintenance and enhancement of internal communication
processes.
Based on theoretical frameworks and previous research on internal communication, this
paper conducts a study to examine the perceived quality of internal communication within the
FSB Racing Team, a student organization. The research employs a mixed-method approach,
combining quantitative measures through a survey questionnaire and qualitative insights
gathered via in-depth interviews. The primary objectives of the study encompass assessing the
perception of internal communication quality among FSB Racing Team members and
examining the communication practices employed within the organization.
The research findings reveal that organization members generally perceive communication
within the FSB Racing Team as satisfactory, although certain deficiencies were identified, such
as the passivity of individual members. The Microsoft Teams online platform receives positive
recognition as a valuable tool that helps with the information flow and the storage of essential
reports for knowledge transfer within the team. Furthermore, the results indicate a correlation
between the duration of membership in the organization and satisfaction with communication.
However, the assumption of a link between satisfaction with personal life and satisfaction with
internal communication is rejected based on the outcomes of this research.

• Keywords: organizacija; interna komunikacija; zadovoljstvo komunikacijom; online platforma.
• Keywords (english): organization; internal communication; satisfaction with communication; online platform
• Language: croatian
• URN:NBN: urn:nbn:hr:111:466927
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-25 10:18:38