Title Krizno komuniciranje Zračne luke Dubrovnik Title (english) Crisis communication of Dubrovnik Airport Author Mihaela Ljubić Mentor Ivan Burić (mentor)Mentor Davor Trbušić (sumentor)Committee member Tanja Grmuša (predsjednik povjerenstva)Committee member Ivana Jeleč (član povjerenstva) Committee member Davor Trbušić (član povjerenstva)Granter University of Zagreb Defense date and country 2024-07-17, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Kvalitetna komunikacija tvrtke, kako s partnerima, tako i s klijentima jedan je od bitnih
čimbenika uspješnog poslovanja. Budući da je Zračna luka Dubrovnik jedan od nositelja
gospodarskog razvoja krajnjeg juga države, u ovom radu bit će obrađeni procesi i strategije
kriznog komuniciranja, analiza pristupa, taktika i učinkovitosti komunikacije u kriznim
situacijama primijenjenih upravo u Zračnoj luci Dubrovnik. Prateći razvoj kriznog
komuniciranja kroz razdoblje koje obuhvaća Domovinski
... More rat (1991.), nesreću Ronalda
Browna (1996.), Svjetsku globalnu krizu (2008.), oružanu pljačke (2019.), te pandemiju
COVID-19 (2020.) cilj istraživanja je razumjeti kako se Zračna luka Dubrovnik nosi s
kriznim situacijama kroz svoje strategije i pristupe kriznom komuniciranju te identificirati
uspješne prakse i potencijalna područja poboljšanja. Zračna luka Dubrovnik ključni je
čimbenik u turističkom sektoru i povezanosti s drugim dijelovima svijeta, stoga, u trenutku
suočavanja s raznim krizama, to može imati ozbiljan utjecaj na njezino poslovanje. U takvim
situacijama, učinkovito krizno komuniciranje postaje ključno za očuvanje ugleda, povjerenja
putnika, partnera i šire javnosti. Iako je prevencija krize sama po sebi najbolji recept za
uspješno poslovanje, provedeno desk istraživanje jednako kao i provedba intervjua pokazali
su da je u krizama ključna planska pripremama i simulacija, brza i transparentna
komunikacija s javnostima te evaluacija učinka kriznog komuniciranja. Svi ti faktori uvelike
pridonose uspješnom poslovanju ozbiljne i odgovorne tvrtke te reputaciji iste u medijima i
široj javnosti. Less Abstract (english) A quality communication, both with partners and clients, is one of the essential factors of
successful business. Since Dubrovnik Airport is one of the actuators of economic
development in the far south of the country, in this paper, processes and strategies of crisis
communication, analysis of approaches, tactics and effectiveness of communication in crisis
situations applied exactly at Dubrovnik Airport will be discussed. Following the development
of crisis communication through the
... More period that includes the Homeland War (1991), the
Ronald Brown accident (1996), the World Global Crisis (2008), armed robbery (2019) and the
COVID-19 Pandemic (2020) the aim of the research is to understand how Dubrovnik Airport
deals with crisis situations through its strategies and approaches to crisis communication and
to identify successful practices and potential areas of improvement. Dubrovnik Airport is a
key factor in the tourism sector and connections with other parts of the world, therefore, at the
moment of facing various crises, this can have a serious impact on its business. In such
situations, effective crisis communication becomes essential for preserving the reputation and
trust of passengers, partners and the general public. Although crisis prevention in itself is the
best way to a successful business, the research showed that in crises planning preparations and
simulation, fast and transparent communication with the public and evaluation of the impact
of crisis communication are the key to success. All these factors greatly contribute to the
successful operation of a serious and responsible company and its reputation in the media and
the general public. Less Keywords
krizno komuniciranje
kriza
Zračna luka Ruđer Bošković
strateško komuniciranje
zrakoplovna industrija
Keywords (english)
crisis communication
crisis
Ruđer Bošković Airport
strategic communication
aviation industry
Language croatian URN:NBN urn:nbn:hr:111:979061 Study programme Title: Communication Studies (Single Major, Science Stream) Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2024-07-17 12:03:51
