Utjecaj društvenih mreža na promjene u jeziku

undergraduate thesis

• Title (english): The Influence of Social Networks on Changes in Language
• Author: Silvana Sučić
• Mentor: Vladimira Rezo (mentor)
• Committee member: Vladimira Rezo (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2024-08-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Način na koji komuniciramo s našom okolinom svakodnevno se mijenja pod utjecajem raznovrsnih čimbenika. Dolazi do pomicanja jezičnih barijera i spajanja naizgled nespojivih kultura ponajviše zahvaljujući tehnološkim inovacijama i društvenim mrežama koje omogućuju spajanje ljudi iz raznih krajeva u sveobuhvatnu dinamičnu internetsku zajednicu. Pod takvim utjecajem ljudi lako počinju prihvaćati tuđa kulturna, društvena i jezična obilježja. Prvi dio ovog rada se bavi pojavom i razvojem društvenih mreža i prikazom kako je taj razvoj kulminirao te doveo do stvaranja neograničenog broja društvenih mreža koje se danas koriste u poslovne i privatne svrhe. Kao rad Nadalje, rad prikazuje značajke jezika na društvenim platformama, prilagodbu jezika brzini i ograničenosti internetske komunikacije. Rad također opisuje nezaustavljiv prodor engleskih riječi i posuđenica koje su postale neizostavan dio mrežne komunikacije kao i korištenje kratica i emotikona koji postaju zamjena za neverbalnu komunikaciju licem u lice. Nadalje, rad daje kratki osvrt o važnosti očuvanja jezičnog purizma i čistoće hrvatskog standardnog jezika s naglaskom na pronalazak balansa između novih oblika komunikacije i standardnog jezika. Posljednja poglavlja donose sažeti prikaz razvoja najpopularnijih društvenih mreža današnjice i njihove jezične posebnosti. Jezikoslovci, institucije, organizacije, pa i svi pojedinci su dužni voditi računa o promjenama u jeziku kako ne bi došlo do problema i nesporazuma u komunikaciji koja nas svakodnevno povezuje.

Abstract (english)

The way we communicate with our environment is changing daily under the influence of various factors. Language barriers are shifting, and seemingly incompatible cultures are merging, primarily due to technological innovations and social media, which allow people from different parts of the world to connect in a comprehensive and dynamic online community. Under such influence, people easily accept foreign cultural, social, and linguistic characteristics. The first part of this paper explores the emergence and development of social media and illustrates how this development has culminated in the creation of an unlimited number of social networks that are now used for both business and private purposes. Also, the paper highlights the features of language on social platforms, focusing on the adaptation of language to the speed and limitations of online communication. The paper describes the unstoppable breach of English words and loanwords that have become a integral part of online communication, as well as the use of abbreviations and emoticons, which are increasingly replacing nonverbal face-to-face communication. Furthermore, the paper provides a brief overview of the importance of preserving linguistic purism and the purity of the Croatian standard language, emphasizing the need to find a balance between new forms of communication and the standard language. The final chapters present a concise overview of the development of today’s most popular social networks and their linguistic peculiarities. Linguists, institutions, organizations, and individuals all have a responsibility to monitor language changes to prevent problems and misunderstandings in the communication that connects us daily.

• Keywords: društvene mreže; komunikacija; jezik; promjene
• Keywords (english): social networks; communication; language; changes
• Language: croatian
• URN:NBN: urn:nbn:hr:111:661595
• Study programme: Title: Communication Studies (Single Major); Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-11-04 13:42:26