Manipulacija javnog mnijenja

undergraduate thesis

• Title (english): Manipulation of Public Opinion
• Author: Hrvoje Meštrović
• Mentor: Ivan Burić (mentor)
• Mentor: Tamara Kunić (sumentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Tamara Kunić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2024-09-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Tokom Prvog svjetskog rata i daljnjeg širenja masovnih medija postaje jasna važnost javnog mnijenja. Manipulacija njime širi se s političke primjene na sve segmente društva. Kao najistaknutije osobe koje se njime bave su Walter Lippmann i Edward Bernays. Osim što su javno mnijenje teoretski obradili, posebno je bio bitan njihov praktičan rad. Nasuprot njima, u drugoj polovici 20. stoljeća, javlja se Noam Chomsky koji kritizira razmjere manipulacije javnim mnijenjem u demokratskim društvima. Smatra da, za razliku od totalitarnih sustava gdje se kontrola bazira na nasilju, demokracije počivaju na kontroli javnog mnijenja koja se odvija uz pomoć razrađenog sustava manipulacije. Cilj ovog rada ukratko je bio objasniti ključne pojmove i teorije te kritike sve trojice autora. Javno mnijenje nije ukupnost pojedinačnih mnijenja nego zbroj tih mnijenja, a termin manipulacija upotrebljava se u negativnom kontekstu kao upravljanje, varanje ili podvaljivanje tom zbroju.

Abstract (english)

In World War I and with further dissemination of mass media it becomes clear the importance of public opinion. After that, manipulation of public opinion spreads to all parts of society. The most importants experts from that field are Walter Lippmann and Edward Bernays. Except their theoretical work on public opinion, especially important was their practice. On the contrary, in second part of 20th century, Noam Chomsky criticizes the scale of public opinion manipulation in democratic society. He thinks that unlike totalitarian societies where control is based on violence, democracies lies on control of public opinion which is based on complex system of manipulation. The goal of this paper was to explain key terms, theories and critics of all three authors which this paper is about. Public opinion is not totality of single opinions rather sum of this opinions and term manipulation is used in negative way as managing, cheating or hoax of that sum.

• Keywords: Walter Lippmann; Edward Bernays; Noam Chomsky; manipulacija; javno mnijenje; odnosi s javnošću
• Keywords (english): Walter Lippmann; Edward Bernays; Noam Chomsky; manipulation; public opinion; public relations
• Language: croatian
• URN:NBN: urn:nbn:hr:111:311677
• Study programme: Title: Communication Studies (Single Major); Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-11-06 10:56:53