Sološka analiza fenomena "obiteljskih vlogera"

undergraduate thesis

• Title (english): Sociological Analysis of the Phenomenon of "Family Vloggers"
• Author: Nika Bogović
• Mentor: Ivan Perkov (mentor)
• Committee member: Ivan Perkov (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2024-09-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology

Abstract

U ovom se završnom radu detaljno prikazuje i objašnjava fenomen obiteljskih vlogera. Na samom se početku definira pojam influencera kao nove profesije koja se razvila u kontekstu društvenih mreža te se dramaturškim pristupom Ervinga Goffmana nastoji pojasniti način njihovog djelovanja, odnosno njihovog predstavljanja putem internetskih platformi. Potom se vlogere stavlja u kontekst socioloških teorija Maxa Webera, Georgea Ritzera te Theodora Adorna i Maxa Horkheimera. Slijedi objašnjenje nastanka i rada YouTubea kao primarne platforme na kojoj su nastali i na kojoj djeluju obiteljski vlogeri. Zatim se prelazi na definiranje i objašnjavanje fenomena obiteljskih vlogera. Nabrajaju se pozitivne, a potom i negativne strane i opasnosti obiteljskih vlogera. Nakon toga se daju primjeri iskorištavanja djece obiteljskih vlogera kroz najkontroverznije obiteljske kanale te se prenosi svjedočanstvo djevojke koja je odrastala kao dijete u jednoj takvoj obitelji. Rad na kraju nastoji pronaći rješenje zaštite djece obiteljskih vlogera.

Abstract (english)

This final paper deals with a detailed presentation and explanation of the phenomenon of family vloggers. At the very beginning, the concept of influencer is defined as a new profession that has developed in the context of social networks, and with the dramaturgical approach of Erving Goffman, an attempt is made to clarify the way they act, that is, their presentation through Internet platforms. Afterwards, vloggers are viewed in the context of the sociological theories of Max Weber, George Ritzer, Theodor Adorno and Max Horkheimer. This is followed by an explanation of the origin and operation of YouTube as the primary platform on which family vloggers were created and where they are still found today. Then it moves on to defining and explaining the phenomenon of family vloggers. Positive and then negative sides and dangers of family vloggers are listed. After that, examples of exploitation of the children of family vloggers through the most controversial family channels are given, and the testimony of a girl who grew up as a child in one such family is conveyed. In the end, the paper tries to find a solution to protect the children of family vloggers.

• Keywords: obiteljski vlogeri; internet; društvene mreže; influenceri; zaštita i privatnost djece
• Keywords (english): family vloggers; Internet; social media; influencers; protection and privacy of children
• Language: croatian
• URN:NBN: urn:nbn:hr:111:630391
• Study programme: Title: Sociology (Double Major); Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-11-07 13:14:03