Specifičnosti alata i tehnika odnosa s javnošću na nezavisnoj umjetničkoj sceni

undergraduate thesis

• Title (english): Specific Features of Public-Relations Tools and Tehniques in the Independent Art Scene
• Author: Marta Leš
• Mentor: Ivan Burić (mentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Žanina Žigo (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; Zagreb
• Defense date and country: 2024-08-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Ovaj završni rad govori o specifičnoj primjeni tehnika i alata odnosa s javnošću na posebnom području kulture, nezavisnoj umjetničkoj sceni. Cilj rada je pokazati kako se komunikacijski instrumenti ostvaruju na ovom polju kulture uzevši u obzir njegove uvjete djelovanja i temelj koji čine umjetničke udruge civilnoga društva. Polazi se od definicije nezavisne kulture i prikazuje njezin razvoj od početka devedesetih godina u Hrvatskoj. Kako bi se objedinili ciljevi struke na nezavisnoj sceni, uloga odnosa s javnošću promatrana je iz perspektive neprofitnog i kulturnog sektora. Sažeto su opisani komunikacijski instrumenti, a zatim je pozornost usmjerena na uobičajene tehnike i alate koji se koriste za ostvarenje komunikacijskih ciljeva na nezavisnoj sceni. Radom se želi ukazati na značaj koji odnosi s javnošću mogu imati u osnaživanju scene svojim akademskim i praktičnim znanjem o komunikaciji.

Abstract (english)

This final paper explores the specific application of public relations tools and tehniques in the arts sector, focused on the independent art scene. The goal is to present how communication instruments can be effectively used in this area, especially considering its operating conditions and the fact that its driving force are associations of civil society. The paper starts by explaining independent art scene and tracing its evolution in Croatia since the 1990s. To match the objectives of the public relations profession in the independent scene, the profession is examined by covering its role in both non-profit and cultural sector. General communication instruments are concisely presented, followed by an analysis of the specific techniques and tools used to achieve communication goals within the independent art scene. This paper brings attention to the importance of public relations and the impact that it can have in strengthening the scene due to its academic and practical knowledge in communication.

• Keywords: odnosi s javnošću; tehnike i alati; nezavisna umjetnička scena; kultura; neprofitni sektor
• Keywords (english): public relations; tools and tehniques; independent art scene; culture; nonprofit organization
• Language: croatian
• Study programme: Title: Communication Studies (Single Major); Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-11-12 14:16:57