Stereotipizacija roditeljstva u medijima na primjeru elektroničkih publikacija

master's thesis

• Title (english): Stereotyping of parenthood in the media on the example of electronic publications
• Author: Ivana Moslavac
• Mentor: Ivana Greguric (mentor)
• Mentor: Petra Begović (sumentor)
• Committee member: Tanja Grmuša (predsjednik povjerenstva)
• Committee member: Dražen Maleš (član povjerenstva)
• Committee member: Ivana Greguric (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2025-03-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Cilj ovog istraživanja je analizirati na koji način odabrani portali prikazuju roditelje, majke i očeve te jesu li prikazani stereotipno i u kojoj mjeri. Kvantitativnom i kvalitativnom analizom sadržaja obuhvaćen je ukupno 61 članak s portala Bebe.hr i Roditelji.hr. Na portalu Bebe.hr analizirano je 29 članaka u odabranom razdoblju, dok je na portalu Roditelji.hr analizirano 32 članka u odabranom razdoblju. Za potrebe ovog istraživanja izrađena je vlastita analitička matrica prema kojoj je provedena analiza. Analiziranim člancima željelo se utvrditi kako se na pojedinim hrvatskim portalima prikazuje roditeljstvo, koji se savjeti o roditeljstvu nude i kako oni utječu na stvaranje pojedinih stereotipa. Pretpostavke koje su metodom analize sadržaja istraživane kvantitativno i nadopunjene kvalitativno, potvrđene su u tri glavne hipoteze, dok u jednoj nisu. Uz hipoteze, rad donosi i teorijski osvrt na roditeljstvo i medije.

Abstract (english)

The aim of this research is to analyze how the selected portals portray parents, mothers and fathers, and whether and to what extent they are portrayed stereotypically. Based on this goal, and before the research itself, four hypotheses were set. A total of 61 articles from the Bebe.hr and Parents.hr portals were included in the quantitative and qualitative content analysis. On the Bebe.hr portal, 29 articles were analyzed that were published from January 1 to July 31, 2024, while on the Parents.hr portal, 32 articles were analyzed that were published from June 1 to July 31, 2024. For the purposes of this research, an own analytical matrix was created according to which the analysis was carried out. The analyzed articles aimed to determine how parenthood is presented on certain Croatian portals, what advice on parenthood is offered and how they influence the creation of certain stereotypes. The assumptions were investigated quantitatively and complemented qualitatively through content analysis. The results confirmed three of the four main hypotheses, while one was not confirmed. In addition to the hypotheses, the paper also provides a theoretical overview of parenting and the media.

• Keywords: roditeljstvo; mediji; elektroničke publikacije; stereotipizacija
• Keywords (english): parenting; media; electronic publications; stereotyping
• Language: croatian
• URN:NBN: urn:nbn:hr:111:548264
• Study programme: Title: Communication Studies (Single Major, Science Stream); Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra komunikologije (sveučilišni/a magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2025-04-09 13:11:32