Kultura start-up poduzeća na primjeru svinaweb

Lepan, Zrinka

prikaz prve stranice dokumenta Kultura start-up poduzeća na primjeru svinaweb

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master's thesis

Kultura start-up poduzeća na primjeru svinaweb

2016. urn:nbn:hr:111:936234

Lepan, Zrinka

University of Zagreb
Faculty of Croatian Studies
Department of Sociology

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APA 6th Edition

Lepan, Z. (2016). Kultura start-up poduzeća na primjeru svinaweb (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:936234

MLA 8th Edition

Lepan, Zrinka. "Kultura start-up poduzeća na primjeru svinaweb." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:936234

Chicago 17th Edition

Lepan, Zrinka. "Kultura start-up poduzeća na primjeru svinaweb." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:936234

Harvard

Lepan, Z. (2016). 'Kultura start-up poduzeća na primjeru svinaweb', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:111:936234

Vancouver

Lepan Z. Kultura start-up poduzeća na primjeru svinaweb [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2016 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:111:936234

IEEE

Z. Lepan, "Kultura start-up poduzeća na primjeru svinaweb", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:111:936234

Cite this item: https://urn.nsk.hr/urn:nbn:hr:111:936234

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Metadata

Title	Kultura start-up poduzeća na primjeru svinaweb
Title (english)	Culture of start-up companies in the case of svinaweb
Author	Zrinka Lepan
Mentor	Dario Pavić (mentor)
Committee member	Irena Cajner Mraović (predsjednik povjerenstva)
Committee member	Marija Brajdić Vuković (član povjerenstva)
Committee member	Dario Pavić (član povjerenstva)
Granter	University of Zagreb Faculty of Croatian Studies (Department of Sociology) Zagreb
Defense date and country	2016-09-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Sociology
Abstract	Internet se u zadnjih deset godina intenzivno koristi u marketinškoj komunikaciji koja je prisutna u slijedećim oblicima: internetsko oglašavanje, direktna e-pošta, search engine marketing, društveni mediji i virusni marketing. Digitalni marketing sve se više primjenjuje zbog relativno niskih troškova i mogućnosti isporuke visoko relevantne poruke potencijalnim kupcima. Predmet diplomskog rada jest prikaz kako se društvo u poslovnom svijetu tome prilagodilo te na koji način se razvila kultura takvih poduzeća.
Abstract (english)	In the last ten years Internet has been used in marketing communication in his present forms: online advertising, direct e-mail, search engine marketing, social media and viral marketing. Digital marketing is increasingly been used because of the relatively low cost and the ability to eliver highly relevant messages to potential buyers. The subject of this thesis is to show how the society is adopting in that kind of business world and how to develop a culture of such companies.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:111:936234
Study programme	Title: Department of Sociology Study programme type: university Study level: graduate Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2016-11-04 10:19:05