U radu će se obraditi uloga zagrebačkoga tiska u oblikovanju političke kulture u razdoblju 1918. – 1929. Ovo je razdoblje specifično zbog uvođenja općeg prava glasa za muškarce te ukidanje imovinskog cenzusa. U politiku tada ulaze širi slojevi društva, a time se mijenja političko ponašanje društva i započinje izgradnja moderne političke kulture. Stvaranje novih obrazaca ponašanja pratit će se preko suvremenog medija-novina koje su postale važnim prijenosnikom ideja između političke elite i najširih slojeva stanovništva. U tome razdoblju Zagreb je bio gospodarsko, kulturno i političko središte Hrvatske, a sa 230 novina ujedno je bio i središte novinstva. S obzirom na to da su novine bile jedini medij dostupan svim slojevima društva, u njima se može pratiti na koji su način pojedine stranke predstavljale svoj politički program svojim pristašama i biračima. Jedna od uloga informativno – političkih novina upravo je bila i edukacija stanovništva o politici. U radu će se analizirat način pretvorbe kompleksnih političkih programa putem stranačkih glasila do birača. Naglasak će biti stavljen na novine onih stranaka koje su na izborima za Narodnu skupštinu, te na oblasnima i općinskima dobile najveći broj glasova birača. Analiza će uključiti pitanja distribucije novina, ciljanih skupina kojima se obraćaju pojedine novine, koje ideološke vrijednosti zastupaju, te utjecaj novinskog sadržaja na oblikovanje političke kulture. Budući da su u programima političkih stranaka u većoj mjeri dolazila do izražaja socijalna i ekonomska pitanja, kao važan čimbenik u politici ovoga razdoblja niži su slojevi društva.

The thesis will cover the role of the Zagreb's press in shaping the political culture during the period from 1918 to 1929. That period is unique for introducing universal suffrage for men and the abolition of property census. The policy included a wider strata of society, thus changing the political behavior of the society and initiated the construction of modern political culture. The creation of new patterns of behavior is analyzed through newspapers as modern media. During that period newspapers have become an important transmitter of ideas between political elites and the grassroots population. During that period Zagreb has been a cultural and political center of Croatian Approximately 230 newspapers which have been published in it during that period turned made Zagreb to be the center of Croatian press and the press in what was then the Kingdom of Serbs, Croats and Slovenes. Given that newspapers were the only media available to all strata of society, they can be traced to the way the individual parties represented by their political agenda to its supporters and voters. One of the role of information and political newspaper has just been training and population policy. This paper will analyze how the conversion of complex political party programs via newsletters to voters. Emphasis will be placed in the newspapers of those parties that the elections for the National Assembly and the municipal district and the largest number of votes. The analysis will include issues of distribution of newspapers, which target groups they address a particular newspaper, which represent ideological values, and the impact of newspaper content on the formation of political culture. Since the programs of political parties largely came to the fore the social and economic issues as an important factor in the politics of this period, the lower strata of society.