Korištenje komentara čitatelja na dnevno-informativnim portalima

master's thesis

• Title (english): The usage of readers comments on daily news portals
• Author: Samantha Bilajac
• Mentor: Jelena Jurišić (mentor)
• Committee member: Jelena Jurišić
• Committee member: Anđelka Raguž
• Committee member: Ivan Burić
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2014-12-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

U radu se istražuje mogućnost provjere teorije nametanja agende (eng. „agenda setting
theory“) korištenjem komentara čitatelja na hrvatskim dnevno informativnim portalima kao
kvantitativnog pokazatelja mišljenja građana o važnosti određene teme. Analiza provedena u
sklopu rada usredotočila se na temu održavanja manifestacije „Split pride“ (povorka potpore
LGBT zajednici) u gradu Splitu tijekom četiri uzastopne godine. Važnost ove teme na
medijskoj agendi kvantificirana je brojem novinarskih uradaka vezanih uz temu objavljenih
na četiri internetska portala: portal Slobodne Dalmacije (http:///www.slobodnadalmacija.hr),
portal 24sata (http://www.24sata.hr), portal Index (http://www.index.hr) te portal Večernjeg
lista (http://www.vecernji.hr). Portali su odabrani prema kriteriju posjećenosti – portal
Slobodne Dalmacije najčitaniji je lokalno-regionalni portal u gradu Splitu gdje se
manifestacije „Split pride“ održava, dok su ostala tri portala najčitaniji nacionalni dnevnoinformativni
portali na kojima je omogućeno čitateljsko komentiranje članaka. Važnost teme
na javnoj agendi (agendi građana) kvantificirana je brojem čitatelja koji su komentirali neki
od članaka na tu temu te brojem komentara koje su oni ostavili. Provedena analiza ukazuje na
to da se komentare čitatelja uistinu može promatrati kao besplatan, lako dostupan i vrlo
ažuran pokazatelj važnosti teme.

Abstract (english)

The paper explores the possibility of verifying the theory of agenda setting theory using
reader comments on the Croatian daily news portals as quantitative indicator of citizens'
opinions about the importance of certain topic. An analysis conducted as part of the work has
focused on the theme of the manifestation "Split Pride" (procession in support of the LGBT
community) in the city of Split during four consecutive years. The importance of this topic on
the media agenda was quantified by the number of news items related to the topic published
in four web portals: portal Slobodna Dalmacija (http: ///www.slobodnadalmacija.hr), portal
24sata (http://www.24sata.hr ), portal Index (http://www.index.hr) and portal Vecernji list
(http://www.vecernji.hr). Portals were selected according to the criteria of attendance - portal
Slobodna Dalmacija is the most widely read local-regional portal in Split where the event
"Split Pride" is held, while the other three portals most widely read national daily news
portals where possible Reading commenting on articles. The importance of the topic on public
agenda was quantified by the number of distinct readers who have commented on some of the
articles on the subject and the number of comments that they left. The analysis indicates that
the comments readers can truly be seen as free, easily accessible and very date indicator of the
importance of the topic.

• Keywords: postavljanje agende (eng. „agenda setting“); internet; konvergencija medija; metode istraživanja nterneta; metode istraživanja javnog mnijenja
• Keywords (english): Agenda setting theory; internet; users; media convergence; internet research; public opinion research methods
• Language: croatian
• URN:NBN: urn:nbn:hr:111:893969
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2015-10-12 12:48:37