Umjetna inteligencija u svakodnevnoj komunikaciji

master's thesis

• Title (english): Artificial intelligence in everyday communication
• Author: Matea Kovačić
• Mentor: Danijel Labaš (mentor)
• Committee member: Vine Mihaljević (predsjednik povjerenstva)
• Committee member: Lana Ciboci (član povjerenstva)
• Committee member: Danijel Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2019-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Umjetna inteligencija, strojno učenje i duboko učenje postale su učestale riječi u našoj svakodnevici. Sve veća prisutnost tehnologija vođenih umjetnom inteligencijom omogućila nam je da komuniciramo ne samo putem strojeva, već i s njima. Uz pomoć obrade prirodnog jezika strojevi sve češće s nama stvaraju interaktivni odnos. Zato se znanstveno počinje promatrati nova vrsta komunikacije, ona između ljudi i strojeva. Umjetna inteligencija trenutno ima različita potpolja i postoje mnogi zadivljujući izumi koji su već prisutni i svakodnevno nam olakšavaju komunikaciju i život. Neki od tih izuma su uspješno implementirani u rad organizacija koje rastu uz njihovu pomoć. Tako je sve popularnije korištenje umjetne inteligencije na internetu, društvenim mrežama, u marketingu i telekomunikacijama.

Abstract (english)

Words like artificial intelligence, machine learning, and deep learning are becoming common in our daily lives. The increasing presence of technologies driven by artificial intelligence has enabled us to communicate through machines but also with them. With the help of natural language processing, machines are creating an interactive relationship with us. That is why a new kind of communication between humans and machines is scientifically observed. Artificial intelligence currently has different subfields. Also, many amazing inventions are already present and make our communication and life easier. Some of these inventions have been successfully implemented in the work of growing organizations. Because of that, the use of artificial intelligence on the Internet, social networks, in marketing and telecommunications is becoming increasingly popular.

• Keywords: umjetna inteligencija; komunikacija; obrada prirodnog jezika; chatbot; stroj; budućnost; internet; marketing; društvene mreže
• Keywords (english): artificial intelligence; communication; natural language processing; chatbot; machine; future; internet; marketing; social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:111:838528
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-01-15 10:23:29